Jeff Esposito

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Would you pay for an adless Facebook?

Jeff Esposito

We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on.

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What is the Future of Media?

Jeff Esposito

The event is free and is a rapid-fire platform of 30 speakers in 60 minutes on the future of media, public relations and social media. What is the new marketing mix? Click here to register now for this free event. On August 23, Tuesday for those of you playing along at home, I will be part of Cision’s The Future of Media.

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Five tips for SXSW Virgins

Jeff Esposito

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

Tips 40
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Women like Pinterest, measuring and Instagram

Jeff Esposito

Nothing like the crisp days I am longing for… Hopefully you had an eventful week full of nothing but goodness and an even better weekend planned. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Become a leader rather than a sheep.

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Flintstone cigarettes, WWE and broken legs

Jeff Esposito

My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. 6 Facebook enhancements you may have missed since Jan.

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Is Boston the worst city in America?

Jeff Esposito

Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. As GQ humorously summarized, Boston is a “Jurassic Park for fashion troglodytes.&#. But what about the “least friendly&# designation?

Sports 54
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Social Media & Media Relations – More Aligned Than We Thought

Jeff Esposito

That’s followed by product marketing (25%), issues advocacy (20%), special events (16%), grassroots advocacy (16%), political campaigning (16%) and crisis communications (13%). audience/influencer engagement, brand and sentiment analysis, etc.). Contact him on Twitter @KeithTrivitt.