Direct Marketing Observations

MARCH 29, 2010

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Can you develop a methodology that includes resources, team structure, core processes, and best practices that can be scalable across the board with media and marketing teams? Would you want to be?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. How could this be?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Could you identify and act on opportunities to attract, market, and recruit top social media talent? Never mind.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MARCH 26, 2010

They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. It’s a great topic and thus I was inspired. But what about you?

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

FEBRUARY 5, 2010

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 14) Building a business case for a new marketing initiative begins with research: customers, competitors, industry leaders> benchmarking. It’s a very clear way to demonstrate value. Be part of the conversation. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

FEBRUARY 9, 2010

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

MARCH 28, 2011

So if it’s mobile social photo sharing, then, for instance we could pull the photos of specific events all into one bucket w/o a lot of the fat right? We can see what everyone is seeing from that event, from different perspectives and vantage points right? But let’s dig. That’s kind of cool.

Social Networking 112

Social Networking iPhone Mobile Applications 112

Direct Marketing Observations

AUGUST 18, 2016

I always liked the dopamine that would kick in from participating in an athletic event. Here is the basic Proust Questionnaire with my answers. What is your idea of perfect happiness? That feeling of accomplishment and being totally spent.

Travel 100

Travel Eventful Questions How To 100

Direct Marketing Observations

APRIL 19, 2010

getting the latest on an event. Time to set up: 5 minutes. Some handy uses of Google Alerts include: monitoring a developing news story. keeping current on a competitor or industry. keeping tabs on your local news or teams.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

NOVEMBER 17, 2011

Snake oil dude aside, I do love how everyday brings the promise of events that will prompt us to read, write, react and share don’t you? Maybe a better questions is whatever happened to the social media snake oil folks? But those types of posts were easy to write and easy to read. Home runs and link bait.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

OCTOBER 25, 2011

’s struggle because the advocates of social find that swimming with the current is much easier than trying to get internal buy-in, getting someone to change course, change direction, and think differently and do it differently just based on a notion or based on the mere fact that everyone may be doing it.

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

AUGUST 10, 2011

We create the content, we share the content and we consume the content-CONSTANTLY.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

MARCH 23, 2010

The Leukemia & Lymphoma Society provides information about blood cancer, research and events that readers can get involved in. The American Cancer Society tweets about cancer research, specific types of cancer news, and information. Without Twitter, these causes continue to struggle for visibility.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

MAY 10, 2010

4) My daughter saw the event on television. They’re too young. 2) I had explained to those that attended, how important it was to monitor your childrens online activities. 3) I had outlined how important it was, to explain the implications of privacy and what can happen when you are “out&# there to your children.

Social Networking 198

Social Networking Privacy Activities Facebook 198

Direct Marketing Observations

APRIL 16, 2010

So I had a nearly catastrophic event happen today. If it were not for me trusting my gut it would have ended badly. Let me tell the story. I had to meet a client at a local restaurant in Naples, Florida. I had a lot of things with me that I had to hand off to them and thus was a tad bit harried.

iPhone 162

iPhone Meeting Groups Groups 162

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. Let’s get to it.

Sites 235

Sites Social Media Tools Storify 235