Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. Communities form post-purchase, but most marketers are focused pre-purchase.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

FEBRUARY 2, 2012

Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. Edelman recently released the results of its 2012 Trust Barometer survey. That is, except in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

NOVEMBER 21, 2011

How many event registrations did you drive? It can sometimes be hard to accomplish this – especially from the agency side – as you often need to work with many business functions to determine this (sales, IT, marketing etc). Instead, focus on the outcomes of those activities – how many leads did you generate?

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Since then I’ve risen to the top digital role in Canada, at the world’s largest communications marketing firm , with a team of more than 60 people. I’m still not done learning.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Brands need to grapple with structural decisions at a global scale: How much do you centralize vs decentralize control? Do you house social within the corporate HQ or at the business unit level?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

MAY 25, 2011

In any event, I’d be happy to explain more if you would like to reach out. One of the things that Avinash* typically preaches, and I like to echo, is that marketers should always be aiming to synthesize what the data trends indicate, rather than simply “reporting&#. It does not impact any traffic numbers.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Since then I’ve risen to the top digital role in Canada, at the world’s largest communications marketing firm , with a team of more than 60 people. I’m still not done learning.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

JANUARY 21, 2021

Over the last year we’ve seen a series of events fundamentally shake and undermine peoples’ confidence in a variety of facets of our society. Most recently, events south of the border in the wake of the US election have shaken both the trust of many US residents in the ‘system’, and views of that system by people around the world.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JANUARY 11, 2021

From the ongoing worsening of the COVID situation anywhere you look, to the events in the US – there’s a lot to be drained by. Turbulence ahead for digital marketing. 2021 is likely to be a turbulent year in the digital marketing space. If you rent your house, you risk losing it.

Social Media 195

Social Media Apple Privacy Data 195

Dave Fleet

JANUARY 27, 2011

This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #17: Marketing in streams. One of the great things about working in the digital space right now is observing the many changes constantly occurring. Trend #13: Developer engagement.

Trends 417

Trends Social Media Curation Reputation 417