Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Schedule of Events. The most popular questions will drive the discussion at the June 11 debate. 2:45 p.m. –

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

Marketing 197

Marketing StumbleUpon Digg System 197

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The custom app was easy to use and built around Red Bull’s main priorities for the event: driving guest engagement, generating new content and building athlete awareness.

Crowdsourcing 197

Crowdsourcing Brands Posterous Mobile 197

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Will Facebook replace your B2B Marketing email system? I want to roll the clock back a few weeks.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

JUNE 27, 2008

For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

JUNE 8, 2011

From the output I got great data on the places I should post display ads and sponsor events. Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!

Data 241

Data RSS ROI Eventful 241

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JUNE 1, 2011

So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? So how do you make a marketing budget more effective without changing the dollar amount, it sounds almost like a magic trick. What you get is a list of media type, sponsorships, and events. Of course you would!

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

AUGUST 11, 2010

But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

NOVEMBER 7, 2011

It’s a way to measure the ripple effect in media after an event either in conversations or the sharing of content. All that is left to uncover for marketers is the right celebrity for your brand and target audience as explored in our Lady Gaga Social Intelligence Report. Social Lift can be considered online word-of-mouth.

Report 191

Report ROI Authentication Conversation 191

Buzz Marketing for Technology

JANUARY 26, 2011

Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

MARCH 9, 2011

You need a way to objectively mine social conversations to help pre-inform your marketing spend with insights like: what does the market really want from vendors in my space, where there are adjacent markets we can move into, what content really resonates with your audience, where to place your advertising dollars so they provide the greatest reach.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

MARCH 14, 2012

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and.

Sports 212

Sports Fashion Apple Advertising 212

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C.

Proposal 171

Proposal StumbleUpon Digg Project 171

Buzz Marketing for Technology

MARCH 16, 2011

Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media – is it really mainstream in B2B Marketing? To read about more clever ways to strategically plan media using social media, check out this FREE eBook on the 5 new tricks for media planning.

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I actually launched my copywriting business using LinkedIn & recently wrote a couple of blog posts about how independent consultants can use it to market ourselves. hey Chris, great post I wrote a post called 15 ways to market yourself on linkedin that you might enjoy. Hope to see you again at an upcoming event! chrisbrogan.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

FEBRUARY 17, 2009

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! Tags: PR Buzz Marketing Facebook. Perhaps we have seen a whole new use of groups starting to emerge for Topical Media issues.

Facebook 109

Facebook Groups Groups Eventful 109

Buzz Marketing for Technology

OCTOBER 13, 2008

Digital signage is officially "the next big thing" for a lot of marketers. For example, Jumbotrons at sporting events where they can pick attendees to play an engaging mini game of basketball, baseball, football, hockey, or whatever sport you are watching.

Avatar 113

Avatar Sports Hotels Embedding 113

Buzz Marketing for Technology

MARCH 17, 2009

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

SEPTEMBER 29, 2008

When I was younger I was up for the big events, for meeting and greeting lots of movers and shakers. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! Marketing (418).

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JUNE 28, 2008

Salman Rushdie at NYPL, and more events involving New Yorker contributors. Your connection to exclusive events and offers from The New Yorker promotion department, including ShopTNY, AdvanceWord, and more. Download podcasts, events video, audio issues, and animated cartoons at the iTunes music store. Events & Promotions.

Video 255

Video Conference Energy Policies 255

Buzz Marketing for Technology

JUNE 27, 2008

The APOSDLE project is organizing a German industry session at this event in Stuttgart. Search: Top menu. Publications. APOSDLE learn@work. -->. Right menu. Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers. 22-26 September 2008, Berlin, Germany. 13-14 November 2007, Stuttgart, Germany.

Metadata 234

Metadata Applications Overview Conference 234

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

JUNE 27, 2008

I’ll be in Europe next week to speak at two events: International Forum on Enterprise 2.0 Interested in having me speak at your event? k12online06. knowledge management. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. managing wiki growth. matt mullenweg. megaregion. millennial generation. Multi-touch.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

OCTOBER 1, 2008

And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great.

Web 2.0 100

Web 2.0 Content Brands B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. Industry news and upcoming events. I work with Bonasources Wild Apricot marketing team. E-mail marketing.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100