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Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

Eventful 212
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Before, during & after: 6 powerful tips to get the most out of a virtual event

Sprout Social

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

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How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

Ads exit this phase as soon as their performance stabilizes, typically 50 optimization events since its last significant edit. To view the full list, visit this Facebook Business Help article. Ad sets listed as “Learning” or “Learning Limited” are in the Learning Phase. Those that are “Active” have completed the phase.

Cost 205
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 107
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Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. App Events Definition: We’ll try to show your ads to the people most likely to take a specific action in your app at least once. Know that this will often result in low-quality traffic.

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