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The Big List of Virtual Event Session Ideas

The Social Media Hat

20+ Ideas for Your Next Virtual Event. The post The Big List of Virtual Event Session Ideas appeared first on The Social Media Hat.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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Verify Your Custom Website Events

Jon Loomer

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” Let’s discuss… What Are Custom Events? Verify Your Events As I write this, the requirement to verify custom events is rolling out.

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Verify Your Custom Events

Jon Loomer

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). Unverified events will be discarded.” Unverified events will be discarded.” There is also a due date.

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Pixel Traffic Permissions: Block and Allow Lists

Jon Loomer

If you’ve ever spent much time in Facebook Events Manager, you’ve surely received notifications of an unrecognized domain sending events from your pixel. Go to your Events Manager Settings and scroll to the bottom. ” You’ll be able to do one of two things: Create a Block List. Create an Allow List.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

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9 Custom Events That Fire on My Website

Jon Loomer

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

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