Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

JULY 7, 2021

Conversational commerce can even be used to confirm your attendance at a brand event over text message instead of navigating to a separate signup page. Keyword for an event series. ?? While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

Team 140

Team Conversation Social Media Instant Messaging 140

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 125

Campaign Social Media Marketing Metrics 125

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

B2B 62

B2B Marketing ROI Hubspot 62

Twist Image

NOVEMBER 16, 2014

How well do marketers truly perform when it comes to social media? It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. social fresh. Enjoy the conversation. business book. business podcast. david usher.

Social Media 80

Social Media Hubspot Marketing Consultant 80

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Social Media Management 120

Social Media Management Social Media Platform Review 120

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Platform 152

Platform Engagement Hashtag Eventful 152

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

B2B 259

B2B Examples Company Instagram 259

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Image source.

Education 163

Education Examples Content Nielsen 163

Small Business Mavericks

SEPTEMBER 20, 2011

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold. An e-mail list is a hot list.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Postcron

MAY 29, 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace.

Social Media 56

Social Media Hubspot Groups Groups 56

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

agora pulse

SEPTEMBER 22, 2016

Have you ever been tasked with the job of managing social media for events? You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. Before the event.

Eventful 60

Eventful Storify Curation How To 60

Convince & Convert

OCTOBER 9, 2017

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! HubSpot doesn’t try to use this as an opportunity to plug their own product. It’s all about adding value!

B2B 158

B2B Instagram Brands Hubspot 158

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Think Beyond Social Media. Event panel. Consumers look to buy from those they trust. Blog interviews or contributions.

Influencer 237

Influencer Authentication Survey ROI 237

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Next, we’re helping you enrich sales and customer care processes with social data from Hootsuite and HubSpot.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Twist Image

SEPTEMBER 1, 2013

Last week Boston hosted HubSpot ''s Inbound Marketing Marketing Conference. A fellow speaker at the event was David Meerman Scott. Welcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast. Scott is a massively successful bestselling business book author and speaker. business book. business podcast. david usher.

Hubspot 88

Hubspot Social Media Conference Hosting 88

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks.

Resources 40

Resources Social Media NewsCred Hubspot 40

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Consider: You get more leads. Conclusion.

B2B 148

B2B LinkedIn Tips Marketing 148

Marketing to Serve

NOVEMBER 26, 2017

Social media has grown in popularity not only for individuals wanting to share and connect with their social networks, but for businesses too. billion social media users ( We Are Social ). billion are actively using social media, across multiple devices and around the clock. There are now 2.8

Social Media 66

Social Media Strategy Content How To 66

Waxing UnLyrical

MAY 23, 2019

This is true both for long-term planning and for one-off events. For example, on an event day, be sure that they know where they have to be when, that they have all of the tools they need for the day, that they know their individual assignment, know where to find you at all times, know where to go to rest, etc. And it’s easy today.

Ensembli 149

Ensembli Training Eventful Communities 149

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. The initiative allowed each fan who attended the event to access a complimentary, customized token based on their section, row, and seat. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Pam Moore

JULY 13, 2023

HubSpot CRM: From lead scoring to content personalization, it's your AI toolbox all in one place. 🏆 🔥 Speaking and Training: Iv'e got my bags packed and mic ready, whether you need a professional speaker for your event (in person or virtual), or custom training sessions that hit all the right notes.

B2B 78

B2B Training Hubspot Team 78

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. If the channel is social media, use a social listening tool to learn more about what your audience is interested in.

Content 81

Content Collaboration Project Template 81

Absolute PA

JUNE 13, 2014

You’ve probably heard that it’s not very effective to hard sell on social media. That’s all true – but we’re not using our social media networks just for fun! This has got to be the biggest issue facing small business social media users on a daily basis. We all want our social media profiles to be top notch.

Social Media 84

Social Media Hubspot Marketing Newsletter 84

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.

Cost 226

Cost Hubspot Marketing ROI 226

Writtent Blog

MAY 3, 2013

Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Video Content Planning for Events: 5 Hard-Won Lessons. Planning an event and need more attendants? 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare].

Social Media 88

Social Media Strategy Content Marketing 88

yMarketingMatters

FEBRUARY 26, 2014

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. The great hashtag feature keeps you up to date with latest trends and news worthy events.

Twitter 235

Twitter Repository Hashtag Statistics 235

Oktopost

FEBRUARY 28, 2022

Finally, don’t forget to check social media for even more insights. Social media has a different tone than formal surveys and employee feedback on Glassdoor, so you may be able to find more candid feedback here. Oktopost is a social media management platform that integrates employer branding into its digital presence.

Company 136

Company B2B Brands How To 136

Convince & Convert

APRIL 11, 2016

While we are on the subject of March Madness, it was interesting to see how brands took to social media during last week’s NCAA championship game. Not only was the hashtag applicable in one of the biggest sporting events of the year, but it also worked in generating awareness around an exciting contest.

Conversation 60

Conversation Hubspot Hashtag Sports 60

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Janet Fouts

MARCH 6, 2013

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals.

Instagram 143

Instagram Eventful Hashtag Hubspot 143