Akamai Marketing

article thumbnail

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. Maybe travel and tourism will will be the next segment to utilize the power of event marketing. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100
article thumbnail

The Wells Fargo Debacle.how to get around it

Akamai Marketing

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

Klout 100