A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings:  one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ). The top of every page featured a drop down menu with live events, and each country page featured a list of athletes competing that day. The organization counted 4.7 MORE >>

Online and mobile tools facilitate communication and help us meet new people, develop relationships, and share information. Makes old-school marketing tactics such as events and trade shows seem…almost outdated. During the mid-80s and 90s, I worked with industry events on both agency and client sides. Yet the objective remained constant: To create events that allowed attendees to connect, engage, network, and learn (and often purchase). Technology enhanced the events but didn’t replace the benefits of face-to-face encounters. After the event: . MORE >>

Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience. Amazingly, 3/4 of the tweets include the official hashtag #thevoice. The X-Factor just launched its second season with a hashtag war on Twitter, driving seven times the buzz of its rival, the Voice. new app coincided with the launch that included curated feeds of hashtagged content and rewards. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend. MORE >>

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe #GNO the most popular hashtag every Tuesday night by cinta5 on March 1, 2009 I was browsing popular hashtags a couple of weeks ago and found the tag #gno to be the most popular. It wasn’t until the third week when they learned about applying a hashtag that they added #GNO and 50 more showed up. The blog has now been up for 4 months and features five guest bloggers a week in addition to promoting the #gno weekly events. she was our mentor.&# I’m not sure? MORE >>

Co-Publishing Checklist: Pre-Event. The pre-event checklist details the different items you can do in of your presentation to build in-person and online audience awareness. Share the details of the event on all of your social networks. Include the event’s hashtag and website in all of your posts. Create a Twitter List of all of the event speakers, sponsors and principals, taking every [appropriate] opportunity to mention them in your posts leading up to the event. Because it promotes and drives attendance to their event. Congratulations! MORE >>