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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Chaim’s Favorite Little Known Social Media Tools : In a world where everyone is abuzz over influencer measurement and engagement systems like Klout or PeerIndex, I’m going to give you two other tools that are a little under the radar and which we find to be pretty helpful when identifying influencers in different areas. Mack Collier.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

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Tool Tuesday: Twitter curation tools

Akamai Marketing

For those who track this sort of thing, I’ve noticed that in some cases using a curation service can increase the Klout Score. Y0u can also add keywords from Facebook or specific hashtags to your Paper.li. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event.

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How to Use Competitive Social Monitoring on Twitter

Convince & Convert

From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. As I start to see a collection of tweets that mention the same event/post/activity, I’ll jot down a note. Attend Industry Events and Work It. Note the use of the #marketingunited hashtag by Ann Handley.

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