How to Fix a “Broken Brand” with Social
Convince & Convert
SEPTEMBER 27, 2013
They asked themselves, “How do we tap into that passion they have for being at a sporting event?” They were playing the Buffalo Sabres, and if a fan wearing a Sabres jersey asked for a cupcake, James jokingly told them they couldn’t have a cupcake unless they tweeted with the hashtag #gobolts. million viewers.
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