How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Various cloud platforms have reduced the complexity of event management and enabled businesses to take their events to the next level.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. It was a take-off of Host a Successful Webinar with These 16 Steps that I’ve written about both here and in Spin Sucks , the book. Host a Webinar that Generates Qualified Leads. Your host may get sick. By Gini Dietrich. mean, a ton.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Then you can brand the page with event information. And, we’ll save those reasons for another post.
The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event
AUGUST 18, 2016
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people. How to share on social before the event.
How to Host A Twitter Chat That People Will Tweet About
NOVEMBER 3, 2016
Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct. If you feel like you are technically challenged, fear not: there is basically no set up or tech skills needed to host a Twitter chat.
All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps
FEBRUARY 14, 2017
With a takeover, the host gets someone who can bring value to their followers while the guest gets to reach a new audience with their content. Promote a product or an event – Traffic to your website, number of conversions, number of attendees, etc. For Instagram posts, do you want to use a branded hashtag? What is an Instagram takeover? Why do takeovers work so well?
How to Use Hashtags On Twitter
OCTOBER 11, 2016
Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter. Hashtags in Twitter are not just there to add humor or inspire comedians. Click To Tweet.
Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR
Blue Focus Marketing
FEBRUARY 4, 2015
We’ll be sharing more details on different events and posts as they come, but in the meantime, get out your calendars and save the following date: Chat: IBM “The Shortlist” Twitter Chat. Hashtag: #socbizchat. Day/Time: Thursday, Feb. 12, 1 p.m. Our little social business book that could, The Social Employee , keeps rolling right along. Topic: The Social Employee. 12, 1 p.m.
Five Tips for Holding a Twitter Chat that Doesn’t Suck
AUGUST 30, 2012
Twitter chat is brought together by a common hashtag, open to anyone who wants to participate, and is typically scheduled at a specific time. Because chats are your golden opportunity to share your expertise and knowledge, you want to host one that doesn’t fall flat and send participants fleeing from their computers. . Plan your big event. Gather your audience. Louis.
Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser [SSM019]
NOVEMBER 29, 2016
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? And how marketing events help to engage your audience and create delighted customers for life. Stitcher.
Twitter, Facebook Suit Up for UEFA EURO 2016
JUNE 10, 2016
UEFA EURO 2016 kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10. Twitter is also taking over host country France’s best-known landmark, the Eiffel Tower. These tweets and Vines will be displayed on giant screens in France, including at all 10 host stadiums. George’s Cross. Italy.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. End with a hashtag, but don’t start with one. Facebook work best over lunch).
#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers
The Realtime Report
SEPTEMBER 5, 2012
Cape Town — #1 on that list of destinations, just after hosting the 2010 FIFA World Cup — has worked to sustain high visitor growth, capitalizing on the approximate US $1.8 And even before the 2010 event, Cape Town Tourism was no stranger to crowdsourcing and social media, having produced a city guide with content crowdsourced using Facebook and Twitter. Locals?
How To Incorporate Twitter Into Your Event
JUNE 18, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa How To Incorporate Twitter Into Your Event 16 [Hey everyone - our submission form has been acting up, so if you have submitted a guest post and have had troubles, please email it to me at email@example.com - Thanks!]
Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram
AUGUST 22, 2016
And the top events were: Swimming. The top 10 hashtags were: #rio2016. Thank you Rio for hosting the Games and for making us feel so welcomed!!!! The 2016 Summer Olympic Games spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. through 21. Facebook said in an email to SocialTimes that the five posts that tallied the most likes, comments and shares during Rio 2016 were: Cristiano Ronaldo congratulates Usain Bolt (below). Neymar following Brazil’s gold-medal victory in soccer.
PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
AUGUST 30, 2015
On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. Content events: Pamela Wilson delivered a great presentation on Content Events. credit: Mick Russell.
HAPPO Days Are Here Again
FEBRUARY 23, 2011
Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. You can RSVP for the event on Facebook , and contact Nikki Stephan for more information. Sorry, couldn’t resist that. What is HAPPO?
Last Call: Social PR Virtuoso Registration Closes 11/30 11:59 pm ET
NOVEMBER 30, 2015
couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat. That’s the hashtag commonly-used by PRSSA (the Public Relations Student Society of America). One of ’em was even doing a Storify of the chat as we co-hosted it – LIVE! Career Development Events Public Relations The Social PR VirtuosoThese kids don’t mess around. NO THEY ARE NOT!
How to Participate in a Tweet Chat
AUGUST 3, 2011
Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. Be sure to follow the chat hosts, guests and browse the posts on previous chats to see who else may interest you. Sign up for a free Twitter account. Finding Twitter chats.
How Milaap’s #HopeProject Gives New Life to Former Devadasis
MARCH 7, 2014
It encourages people from all around the world to lend individually and collaboratively, via social fundraisers hosted on its platform, to micro businesses started by India’s working poor, for causes as diverse as water, energy, sanitation and education. Community Building Events Shonali Burke Women''s Issues #HopeProject devadasis forced into prostitution milaap sex workers Right?
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful. Get some big names in there and you’re on your way to a successful event. Have you been to an event lately?
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
Identify the participants (host, talent, influencer). Host a test stream to try out content and copy, and to work out kinks. Chris Baier, Creative Director, Writer, and Content Creator at Hashtag Spy, told the audience: “If you only pay attention to one slide…this is it!”. Brand Profiles & Case Studies Education & Analysis News & Eventshttps://t.co/seVh3wBG1g.
How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement
JUNE 29, 2016
Study and load up on quality hashtags. 3. Share Host a photo contest. 7. Study and load up on quality hashtags. We’ve explored hashtags a lot on the blog , but it seems that nowhere on social media are they quite as important as on Instagram. In other words, hashtags could be your best bet for growing a fast following on Instagram. Host a photo contest.
Standing Out Offline: 15 Ways to Use Tech in Trade Shows
JULY 19, 2016
There are a number of reasons you’d want to participate in one of these events, including: Trade Shows Offer Networking Opportunities. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Keep an eye out for any upcoming events where you can participate. Post About the Event on Social Media.
Twitter-ups the future of events, sponsorship and event marketing
APRIL 30, 2009
Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? Everyone is doing it. Social media has reached the masses. They just won’t go away, despite the trendiness of the web. think so. Its just a matter of time.
Twitter Tips for Your Business to Follow Into 2017
NOVEMBER 30, 2016
For example, you could: Host a weekly chat: Sprout has its own #SproutChat , which is set up to engage with our audience on a personal level. While it’s definitely a more intensive process to host your own weekly chat, the followers you gain during the event are strong followers. Q1: What are some best practices for using an event hashtag? SproutChat.
Count What Counts: #measurePR Words to Live By
JANUARY 22, 2013
It’s 12-1 pm ET, and super-easy to join – just use the #measurePR hashtag to join/follow the conversation. Huge thanks go out to all the guests who have joined the chat over the years, Jennifer Zingsheim who regularly steps in as guest host and, most of all, to all of YOU! A couple of weeks ago, we kicked off the first #measurePR chat of 2013. What a fun chat it was!
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
The vast majority of the posts contain links to content hosted on one of its many websites. Amnesty posts corresponding updates on Twitter, complete with relevant hashtags, to reach people in countries where Facebook is banned (like Bangladesh and North Korea). The primary goal of Sec. 501 organizations is not profit. Social media offers the perfect platforms to do this.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
The first Games hosted in a South American city. Events like the Olympics are what Nike lives for, but it’s still important to understand what the sportswear giant is doing right on social during the Olympics, and how. The campaign takes its cue from the Olympic events and is a tribute to the Trix rabbit. Key Takeaway: Let hashtags and influencers carry the brand message.
How to Fine-Tune Your Father’s Day Social Marketing Strategy
MAY 24, 2016
When it comes to holiday and event marketing, there are numerous opportunities to consider. Before announcing the contest, there should be some kind of related hashtag created. Brands have the option to send Father’s Day cards and coupons, host a day of giveaways or some sort of event, and even have special deals for dads. Timing is important. Download. https://t.co/FvluYgd8vO
7 Awesome Hacks to Promote Your Social Media Posts
Convince & Convert
NOVEMBER 8, 2016
Rich snippets of recipes, ratings, and events are examples of how Google understands the schema markup of web content and displays results accordingly. Use Industry-Specific Hashtags. One of my previous posts on this blog talks about ways you can find relevant hashtags for your business. There are also popular chats hosted by different people that discuss specific topics.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
Build Brand Awareness With Unique Hashtags. You have seen (and probably used) the #TBT hashtag on social media. But do you know how the hashtag originated? You can see how a simple phrase can turn into something much bigger. T ry to use this to your benefit and come up with a unique hashtag relevant to your brand and/or product. 1988 Air Jordan 3 #NiceKicks. https://t.co/l9G8KXMSvS
Best Business Blogging Guides and Tips of 2010
JANUARY 3, 2011
Why Host a Blog on Your Corporate Website? The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ. Why Host a Blog on Your Corporate Website? Grow your audience? by ClickZ.
The 6 Biggest Olympics Topics on Social Right Now
AUGUST 2, 2016
Here’s is what social media is talking about as the countdown to the world’s biggest sporting event begins. The Official Rio 2016 hashtag has been trending as team/players from the world over prepare to join the games. Team Refugee will participate in various sporting events. News & Events Social Media Olympics Rio2016That’s the Olympics Creed.
Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23
MARCH 23, 2016
I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The future of marketing is brand experience.
15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+
The Social Media Hat
JULY 25, 2016
Participate in Hashtag Trends. If you want to know how to get followers fast, pay attention to hashtags that are trending on Twitter. Hashtags can help people find you. If enough people are searching on a certain hashtag and you tweet compelling enough content, you could attract lots of new followers. Your clients say "I need more followers!" It's not easy. Ah Facebook.
5 Ways to Give Your Charity Auction a Social Twist
NOVEMBER 15, 2016
Charity auctions have been a popular staple of event fundraising for decades, and for good reason—they work! Using your social media sites, your organization can gain more visibility, get your donors more engaged with your event, and thus, plan a more lucrative auction. Create an event site. One of the most effective ways to promote your auction is by setting up an event site.
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
Fewer than 3% of customers directly @ mention brands on Twitter, so it’s important to monitor mentions of your brand and associated hashtags even if the tweets aren’t directed to your brand’s handle. This gives you the chance to get ahead of trends, help shape the narrative around your brand, and even discover a new hashtag to use in your next campaign or contest. 2. Talk back!
Celebrating Bozzuto: Steph Goes To Maryland
AUGUST 3, 2015
A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. Mallory Square Blogger Event. The next morning, I knew that Tania was busy with tours so I decided to head down to the pool to catch some rays before the blogger event that evening. The Courts Of Devon #IAmLuckyDog Event.