Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Justin Levy

JULY 14, 2009

Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. You can read about the results here.

Social Media 100

Social Media MySpace Widget Flickr 100

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Professor Daniel Jutras’ classes begin with him and/or students covering some current events relating to the seminar’s topic. The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share). Answers Yahoo!

Social Media 189

Social Media Class Forums Microblogging 189

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

FEBRUARY 10, 2015

Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983.

Communities 60

Communities Real Estate Forums Loyalty 60

Social Media Strategery

NOVEMBER 25, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I didn’t write a “year in review&# post last year at this time, primarily because by the time I got around to it, everyone else had written theirs and I didn’t have much else to add. Year In Review!

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Convince & Convert

FEBRUARY 11, 2010

Wil Stephens, CEO of Cube Interactive, shared in his review of Google’s Nexus One , “First up, I don’t really care much for apps. The Truth About the iPad Driving Sales with Relevancy and Utility [link] apprview4iphone (iPhone Reviewer) Twitter Comment From Blogs: Is It Curtains for the App Store? How can I help you?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 20, 2010

create review content about the latest and greatest TVs) 3. prepare TV review content about HDTVs for twitter and blog comment distribution). Joining the LinkedIn group now. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 7, 2010

Delivering Happiness Delivers Indeed – [link] [link] Jaci Russo Great review of a book that sounds awesome! link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. See you there.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

FEBRUARY 10, 2010

We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. link] ethan Hi Jay, Thank you for the review. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. How can I help you?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? This helps me keep this blog totally advertising-free. I hope to see you logged in at Facebook Success Summit! How can I help you?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 5, 2010

I’ll be back in a couple weeks. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Community building 116

Community building Social CRM Consultant Posterous 116

Techipedia: Tamar Weinberg

APRIL 10, 2008

Chances are if they’re already using FriendFeed and have begun broadcasting events from numerous social networks, they are early adopters and are more savvy than the average social media user. But I guess that I got over it because I am pretty cool with my the content and reviews and so on. And that others could see my stuff.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Buzz Marketing for Technology

JUNE 27, 2008

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? Book Review. event announcements. Gilbane Group. Upcoming Event. This seems to me to be an openness to the possibilities of change here. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. Anyone can post a review on Amazon saying this product is broken and negatively affect future sales. It really worries me!

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. How many people watch one, then actually search online for product reviews before ordering? Bob sells insurance.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Buzz Marketing for Technology

JUNE 27, 2008

Performance Review. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. His group relaunched the COP to cover all equipment in that business unit. MySpace Opens Up Data Portability Initiative. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Bill Hartzer

OCTOBER 5, 2013

my {Myspace|Facebook} group shared this {site|website} with us so I came to {give it a look|look it over|take a look|check it out}. or reviews|content} {everyday|daily|every day|all the time} along. or reviews|content}, thanks to web.|. my|our||my personal|my own} blogroll.|. Howdy|Hi there|Hey there|Hi|Hello|Hey}!

Comments 142

Comments Tools Sites Movable Type 142

Convince & Convert

APRIL 20, 2010

That group used 3,126 different search terms to get here. Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? How can I help you?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 2, 2010

If you want to read reviews from everyone, great. As my “friends&# become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone? I do agree that eventually Facebook will have to apply sub-groups of Friends for any meaningful insight.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

MAY 27, 2010

Maybe Tornados will send me some to review? To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. I’m bummed I missed that one. Great job Bulbstorm. I know you’ve got a bunch of exciting new products that I’m excited to try. How can I help you?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. As far the legal aspect, all a trademark/copyright holder has to do is submit a DMCA request and Facebook has to review and take action on it. If your team uses social media at work, particularly for clients, you’ve got to have a policy. Ad Chickadee ?

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Bill Hartzer

JANUARY 7, 2014

Someone in my {Myspace|Facebook} group shared this {site|website} with us so I came to {give it a look|look it over|take a look|check it out}. I will|I’ll} {appreciate|be grateful} {if you|should you|when you|in the event you|in case you|for those who|if you happen to} {continue|proceed} this {in future}. {A

Comments 96

Comments Content Sites Movable Type 96

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. My wife will attest to the fact that from the time I was 21 until I was 34, I attended a minimum of 3 networking events per week.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. The reviews business will be transformed by geo-location. jaybaer: Strategy vs. tools, content, passion: 14 Things I Think About Social Media [link] [link] Garrity Group RT Good thoughts! I agree with tools vs. strategy.)

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink. I recognized a fellow who I'd bumped into before at other events. Alright, your turn.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Strategy and I blogged about it here [link] I also wrote a review for it on Amazon.com, gave it my rating, and added it to my communities there. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Photography magazines. Gizmodo and other tech blogs. Now, Kodak is creating their own content that looks and feels quite similar. Comparisons with other products in the category. How can I help you?

Content 124

Content Marketing Consultant Social Media 124

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Don’t use a Facebook Group. Why not solicit reviews from your community to see what they think about you?

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

AUGUST 11, 2010

We may need a new moniker for Bloomington restaurant reviews. I was there for business last year, visiting my friends at Flint Group. [link] jaybaer Thank you Amy. We're excited about the possibilities. link] jaybaer Some friends in AZ are taking over H&F. Any ideas? link] jaybaer I can see me ending up there someday Connie.

Social Media 115

Social Media Strategy Travel Team 115

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Every year, I can only read so many articles.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

It is for this reason I include manual review as a part of my “sweep&# of social media monitoring. It is for this reason I include manual review as a part of my “sweep&# of social media monitoring. what do the green red and yellow dots represent? what do the green red and yellow dots represent?

Social Media 155

Social Media Radian6 Strategy SM2 155