Techipedia: Tamar Weinberg

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Twitter Influential Steven DiMartino.

Analytics 164
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Join relevant groups and join in the conversation. Mix up your status updates with some local area events and news to keep it interesting. Get the word out about specials and events. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups. Real Estate.

Industry 231
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Community manager Jason Williams, along with other Ipswitch staffers, keeps things interesting by creating monthly contests, maintaining a blog to keep members plugged into news, and adding related events to a rolling calendar. Because WUGspace generates such great content, he plans to leverage it as a marketing tool in the near future.

Cost 135
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Without this, it is difficult or perhaps impossible to have expectation a group will actually form around your content or brand. He’s also a founder and moderator of the uber popular #blogchat event on Twitter. The one item (that isn’t actually a secret) most seem to miss is passion. Mack Collier. Jeremiah Owyang.

Tools 277
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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

Professor Daniel Jutras’ classes begin with him and/or students covering some current events relating to the seminar’s topic. The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share).