SocMed Sean

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Your Guide to Understanding How Hashtags Work on Twitter

SocMed Sean

Hashtags are primarily used to group similar tweets together from a variety of profiles. Depending on the post and your brand, you may want to tag events, places, themes or industry terms. Aside from the text appearing like someone shouting, it also makes searching the hashtag more difficult. Using too many tags dilutes the message.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

You could unintentionally offend a group, or an influencer, or come off as attacking an individual person or another brand. Also aim to keep your content up to date with current events, holidays, and talking points to ensure your business is seen as relevant. There are many mistakes you can make.

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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

As more news and events are reported first via social media, employees who have access and actively monitoring social media sites are going to be able to react more quickly. If employees don’t have access to these sources, they’ll be two steps behind their competitors.