Sherrilynne Starkie

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Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event.

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. hmvXFactorFiring”, and “We’ve all been fired, in a group, of 50+ people! HMV Megastore (Photo credit: Jeffery Simpson).

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Top tips for bloggers and brands

Sherrilynne Starkie

Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Also, brands are reluctant to invite bloggers to events or give them free products if there’s little chance of follow-through due to lack of interest or enthusiasm.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Geist said that this sequence of events provided “the first inkling that something might be here. This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Nash won the riding.

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Branding You: using social media to find a job

Sherrilynne Starkie

The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. The event was designed to help students make the transition to PR professional and support them in their search for a full-time job.

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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. Nov 26, 2017. Stories are popular on Instagram and Snapchat, but haven’t really caught on for Facebook until now.

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Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

As a young mother, I was part of a women returners’ group exploring career choices. Our group facilitator had arranged a tour of Ottawa’s Civic Hospital, so that we could see for ourselves the many jobs and career choices in healthcare. Here’s the questions I usually get: How did you get a start in your career?

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