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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 167
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Facebook Image Dimensions: Page, Group, Event

Jon Loomer

In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. It would make logical sense that Facebook group cover images follow the same rules as a Facebook page, right?

Groups 209
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Facebook Image Dimensions: Page, Group, Event

Jon Loomer

In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. It would make logical sense that Facebook group cover images follow the same rules as a Facebook page, right?

Groups 175
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Facebook Adds Messenger Rooms for Groups and Events

Social Media Today

Facebook is making its new Messenger Rooms group video chat option available in groups and events.

Groups 217
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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? A vast network of connected individuals can set your group’s growth into motion. They formed Groups as a place for individuals with similar interests to converge.

Groups 240
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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

Eventful 143
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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

Eventful 334