Buzz Marketing for Technology

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Who is doing Major Corporate Events?

Buzz Marketing for Technology

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. Three letters - AIG … No corporate events person in their right mind would want to do a major event right now in the wake of the AIG scandal. I also blogged about my thoughts on virtual events.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Upcoming Events. So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. © 2008 Community Group Therapy. Categories. Select Category.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search.

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The Emotion found in Social Data

Buzz Marketing for Technology

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

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Facebook as the Media

Buzz Marketing for Technology

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! With groups you can join up to 200 so long as they are open, global or in your network. With groups you can join up to 200 so long as they are open, global or in your network.

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Change or Die | Fast Company

Buzz Marketing for Technology

Find Groups. Recently Active Groups ? Omaha - Company of Friends Welcome to the Omaha COF group. This group is. Tampa Bay - Company of Friends Welcome to the Tampa Bay COF group. This group. Buffalo - Company of Friends Welcome to the Buffalo COF group. This group. This group.

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