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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Comprehensive. With over 3.6

Research 144
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Listening mailbag: Your burning questions answered with social listening

Sprout Social

Need insight into an emerging trend? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme.

Questions 118
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Facebook Updates in Lieu of F8 2020

Ignite Social Media

In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. These video rooms will be integrated with Facebook Events to help people plan online events. The first of these rolled out earlier this week via a 36-minute live stream by Zuckerberg.

Facebook 141
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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

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Why it’s time to break up with your biannual brand survey

Sprout Social

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 92
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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 93
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The Social Listening Playbook for Super Eager Marketers

agora pulse

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Instagram locations for any physical stores or events.

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