Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. BrittneeCoomer) August 3, 2021.

Research 143

Research Social Media Airlines Marketing 143

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later. VoC stage 2: Analysis. Luckily, these days we have more technology than ever to collect data.

Data 122

Data Survey How To Review 122

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? More about this blog here. Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

OCTOBER 10, 2008

Remember, the philosophy of the camp is that everybody contributes in some form or other Event Details 11-12th October – Barcamp Delhi 5 Venue – IIT Delhi Time – Starts at 9am Visit the Bar Camp Delhi website for more information. that interests the people. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. If you have a retail location, go in-store and get some content! And don’t forget about events.

Social Media 239

Social Media Content UGC Influencer 239

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), to create confidence that often overlooks the obvious.

Social Media 119

Social Media Strategy Mobile Consultant 119