Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. This feedback loop benefits multiple departments and can lead to innovations like new products and customer experience changes. What is voice of the customer & why is it important?

Data 123

Data Survey How To Review 123

Hootsuite

JUNE 28, 2023

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. People join private Facebook Groups or forums to meet and talk with other like-minded people.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Need insight into an emerging trend?

Questions 117

Questions Sentiment Meme Trends 117

Buzz Marketing for Technology

MAY 9, 2012

In other words, they are emotionally invested in the product, service or experience about which they are opining. And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. That is exactly why Social Media is so special, so different.

Data 222

Data Sample Samples Survey 222

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. The names of your products. Instagram locations for any physical stores or events.

Marketing 128

Marketing Hashtag Focus Group Conversation 128

Sprout Social

JANUARY 12, 2023

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 128

Brands How To Authentication Exercises 128

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 91

Survey Brands Sentiment Analysis 91

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 101

Authentication Analysis Sentiment Construction 101

Webbiquity SMM

DECEMBER 21, 2010

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. promote events, meet up at trade shows).

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Power innovation for product and R&D teams. What power!

Tools 92

Tools Sentiment How To Team 92

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Social media is an always-on focus group. — US Consumer Product Safety Commission (@USCPSC) November 27, 2022.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. It's there for the taking. Sign up now to become a founding member.

Campaign 60

Campaign Social Media Content How To 60

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Will there be future demand for products? That stuff is important to the business, no doubt. More about this blog here. Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

ProBlogger

AUGUST 30, 2015

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. Productivity. Know your best hours to work. Lunch time?

Training 20

Training Eventful Tips Analytics 20

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007.

Study 180

Study Company Web 2.0 Twitter 180

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. I wasn’t sure what to expect as I only found out about it last Friday, thanks to Annette at TwoZen Productions.

ROI 114

ROI Social Media SEO Radian6 114

Convince & Convert

AUGUST 27, 2015

To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. It is critical to know who and which media is influential for your company or brand or product. Find and Engage Influencers.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Writtent Blog

JULY 17, 2013

This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. What makes your buyer persona different from any other 27 year-old female event planner who aspires to own her own business?

Sample 99

Sample Samples Research Company 99

Social Media Network Marketing

MAY 6, 2015

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. To announce the launch of a new product or service. link] TSU has gained itself a definite Space.

Small Business 50

Small Business Resources SEO Yahoo 50

Social Media Network Marketing

MAY 14, 2015

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. To announce the launch of a new product or service. Million Active Users. This Is Free To Join.

Small Business 50

Small Business Resources SEO Yahoo 50

The Marketing Blog

OCTOBER 10, 2008

Remember, the philosophy of the camp is that everybody contributes in some form or other Event Details 11-12th October – Barcamp Delhi 5 Venue – IIT Delhi Time – Starts at 9am Visit the Bar Camp Delhi website for more information. apps and products if I am convinced about their value aspect to me & my ecosystem.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

DECEMBER 7, 2023

Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive. These notifications not only highlight the product’s adaptability across diverse climatic conditions but also provide a personalized shopping touch.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Convince & Convert

JANUARY 8, 2016

We’re on the hunt for a copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and fair market practices. Purchases all products that are tested. Value Focus #2: Quality of Research. Value Focus #3: Personal Impact.

Report 60

Report Sample Samples Research 60

Social Media Network Marketing

MAY 18, 2015

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. To announce the launch of a new product or service. Million Active Users. Add Your Site For FREE!

Yahoo 50

Yahoo Social Media URL Brands 50

Sprout Social

MARCH 15, 2022

Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice. Unforeseen events can put local businesses at the center of national conversations. Social media is the world’s largest focus group.

Reputation 121

Reputation Brands How To Review 121

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. Send free stuff.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Nuggets from Social Media workshops as of late… posted in Uncategorized |. Go join that! Categories. Select Category.

Communities 117

Communities Groups Groups Social Media 117

ProBlogger

AUGUST 15, 2016

Listen to whoever created the product you are selling. Ask why the product was created. What are the benefits of the product. How does the product work. The first thing that Robert talked about in his excellent post is to listen to whoever created the product that you’re selling. How does the product actually work?

How To 20

How To eBook Collaboration Course 20

ProBlogger

AUGUST 15, 2016

Listen to whoever created the product you are selling. Ask why the product was created. What are the benefits of the product. How does the product work. The first thing that Robert talked about in his excellent post is to listen to whoever created the product that you’re selling. How does the product actually work?

How To 20

How To eBook Collaboration Course 20

Diva Marketing Blog

FEBRUARY 22, 2009

That discrepancy is striking to me especially for those products and services where people have a naturally tendency to turn to digital sources. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Can it skew the data?

Research 40

Research Social Media Nielsen Microsoft 40

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Yes, your content is going to (hopefully) elicit a response from your audience that ultimately drives them to purchase your product or service. And don’t forget about events. Make sure you have a strong wi-fi connection for events.

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. An inciting event can take even the most common topic and push it into the limelight.

Brands 113

Brands Meme How To Advertising 113

Sprout Social

JULY 6, 2023

Not only will you learn what is going well regarding your social performance, you will also better understand what your customers need from your brand and products. Track conversations around your brand Social is like a 24/7 focus group. Essential intel you can pass along to your brand and R&D teams.

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

NOVEMBER 13, 2019

In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns. Learn how to ask for feedback from customers so you can understand how they feel about your business, your products, your service or even your campaigns.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Buy your own product. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. When you find a pattern, create content to address it. link] Thos003 Make sense.

Social Media 148

Social Media Strategy Consultant B2B 148

Hootsuite

MAY 13, 2020

It’s like you’re planting a flag on the internet: We’re here, we sell craft beer (or some other product), get used to it! Facebook groups , on the other hand, are a place for your fans/customers/readers to come bond around how much they love you. You might start the group to encourage chatter, or a superfan might start their own.

Groups 144

Groups Groups Engagement Facebook 144

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Agencies might still have specialists, the way PR firms today sometimes have people that are writing, or pitching, or events specialists.

Social Media 121

Social Media Strategy CoTweet CoTweet 121