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How to define and share your core brand values effectively

Sprout Social

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 127
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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Customer behavior analyses get added to social media personas , product feedback reviews become incorporated into new products and customer service quality checks smooth out friction in the service process.

Data 122
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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?

Survey 231
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The Emotion found in Social Data

Buzz Marketing for Technology

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. Dark social provides valuable information Dark social is all about connection. Dark social helps you find these powerful sources.

HootSuite 120
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Why it’s time to break up with your biannual brand survey

Sprout Social

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 90
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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Sprout’s new Topic Builder has reimagined the traditionally cumbersome process of constructing queries. They provide insights that can inform an entire business strategy.