Convince & Convert

AUGUST 27, 2015

To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal.

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Vimeo Influencer Smart Phone Instant Messaging 60

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

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Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social media is now a major part of the average person’s news diet.

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Tools Sentiment How To Team 93

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Social media is an always-on focus group. But times have changed. Ability to crowdsource. And businesses are catching on to these benefits.

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Social Media Crowdsourcing Privacy Comparison 140

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. The numbers were great.

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Focus Group Hosting Hashtag Team 140

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Measuring Social Media Influence. 2010 SEO Trends.

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ROI SEO Social Media Tips 114

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

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Research Social Media Marketing Retail 265

Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data.

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Social Media ROI Social Networking Foursquare 205

Convince & Convert

DECEMBER 7, 2023

You can’t exclude them because they’re getting more purchasing power and influence over brands. Exposure to Global Influences : Younger audiences have exposure to global cultures, stories, and voices from an early age. If your brand champions diversity, it gets a positive impact, further influencing collective perception.

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Campaign Marketing Authentication Loyalty 135

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Influencers. Share This.

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Writtent Blog

JULY 17, 2013

More technically, they’re “an example of the real person you need to influence, crafted from specialized interviews you conduct with actual buyers,” in the words of Adele Revella , a leading expert on the topic. What makes your buyer persona different from any other 27 year-old female event planner who aspires to own her own business?

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Sample Samples Research Company 99

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. And don’t forget about events. Make sure you have a strong wi-fi connection for events.

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Social Media Content UGC Influencer 239

Hootsuite

APRIL 7, 2021

The app will prompt you to follow people: people from your contacts list, influencers, thought leaders, and other users who care about the same things you do. Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs.

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Influencer Privacy Template Templates 143

Sprout Social

MARCH 15, 2022

Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice. Brand reputation management is the process of monitoring and influencing the public perception of your brand. Here’s how to get it done.

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Reputation Brands How To Review 123

Convince & Convert

JANUARY 8, 2016

We will then build on what we discover to help inform the next test with Consumer Reports, which will be a live test created with the help of the audience at MarketingSherpa Summit, and run during the event. (To Not influenced by corporations. Value Focus #2: Quality of Research. Consumer-focused. Independent and unbiased.

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Report Sample Samples Research 60

Sprout Social

JULY 6, 2023

As Jamie Gilpin, Sprout’s CMO, explained at a recent LinkedIn Roundtable event , “If you don’t know your organization’s most important business priorities or objectives, how can you deliver results that matter to leaders?” Track conversations around your brand Social is like a 24/7 focus group.

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Data Social Media Metrics Analytics 132

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. Before you go, I want to call your attention to the virtual ticket that we just released for the ProBlogger event this year. Their language is really important. What are their fears?

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How To eBook Collaboration Course 20

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. Before you go, I want to call your attention to the virtual ticket that we just released for the ProBlogger event this year. Their language is really important. What are their fears?

How To 20

How To eBook Collaboration Course 20

Later

JULY 4, 2019

1: Use the Instagram Stories Chat Sticker to Invite Local Customers to an IRL Event . Hosting a special in-store event, conference or meet-up? You can use the Instagram Stories chat sticker to bring the community together, and answer burning Qs about the event.

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Instagram Brands Hosting Groups 78

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. When Sean started his business in 2009, he started going to Toastmaster’s and Chamber of Commerce events to get practice standing in front of people and promoting his business.

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YouTube Strategy How To Video 96

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? I mean such a humble guy, talking about somebody who was a college professor at Rutgers teaching social media and other things, and his book, “ Return On Influence ,” went super Nova and sold out the first run in eight weeks.

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Yahoo Yammer Social Media Software 115

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. What colors tend to influence rooms? When you find a pattern, create content to address it.

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Social Media Strategy Consultant B2B 148

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. One of the more recent trends with the role of a social media manager is that more and more these teammates are tasked with directly influencing sales through organic and paid.

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Social Media Management Data Social Media Sentiment 67

Keyhole.co

MARCH 16, 2023

While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space. Remember, this is an event many other fashion brands don’t value as much as they do more popular events.

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Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

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Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population.

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Social CRM Twitter B2B CoTweet 145