Surveys: Essential to the PR Pro’s Toolbox
Waxing UnLyrical
APRIL 12, 2011
After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?
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