Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Need insight into an emerging trend?

Questions 116

Questions Sentiment Meme Trends 116

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. We hosted a digital event knowing our customers needed community and a network of support. The social data we found changed everything.

Marketing 137

Marketing Social Media Management Team Campaign 137

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?

Survey 231

Survey Focus Group Proposal Education 231

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Instagram locations for any physical stores or events.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Research 143

Research Social Media Airlines Marketing 143

Keyhole.co

MARCH 16, 2023

While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space. Remember, this is an event many other fashion brands don’t value as much as they do more popular events.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

JUNE 28, 2023

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. People join private Facebook Groups or forums to meet and talk with other like-minded people.

HootSuite 120

HootSuite URL Analytics FAQ 120

Sprout Social

FEBRUARY 8, 2021

For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 122

Data Survey How To Review 122

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 90

Survey Brands Sentiment Template 90

Hootsuite

APRIL 7, 2021

Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups. Join a club, or start one.

Influencer 143

Influencer Privacy Template Templates 143

Later

JULY 4, 2019

1: Use the Instagram Stories Chat Sticker to Invite Local Customers to an IRL Event . Hosting a special in-store event, conference or meet-up? You can use the Instagram Stories chat sticker to bring the community together, and answer burning Qs about the event.

Instagram 78

Instagram Brands Hosting Groups 78

Pam Moore

SEPTEMBER 19, 2017

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently.

Content 164

Content Training ROI Compete 164

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. promote events, meet up at trade shows). There’s no better source of information than your prospects and existing customers to help generate new product ideas.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

SEPTEMBER 18, 2017

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! .” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. Grab your seat right now. Seating is limited!

Content 162

Content How To Training ROI 162

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social media is now a major part of the average person’s news diet.

Tools 90

Tools Sentiment How To Team 90

ProBlogger

AUGUST 30, 2015

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. Look at the content that is resonating and focus more on that.

Training 20

Training Eventful Tips Analytics 20

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. How to test different marketing call to actions, offers, events, milestones. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Hootsuite

MAY 13, 2020

From here, you can compose a post, share a photo or video, add a poll, create an event, and more. To post to Facebook group on mobile (iPhone or Android): Tap the menu icon (three horizontal bars), then select Groups and click on your group. The Official Group. invites to offline events or networking opportunities.

Groups 144

Groups Groups Engagement Facebook 144

Social Media Marketing

DECEMBER 4, 2009

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. The numbers were great.

Focus Group 140

Focus Group Hosting Hashtag Social Media 140

Buzzlogix

JUNE 27, 2017

By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track.

Products 40

Products Social Media Focus Group Sample 40

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

DECEMBER 9, 2020

In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.

Proposal 102

Proposal Price Project Education 102

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Sentiment may even out in short order. This has implications for rotation and optimization of broadcast.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

AUGUST 27, 2015

To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. Don’t get me wrong, I still believe there is a place for focus groups. Find and Engage Influencers. Maybe is is a matter of attention span.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. Host offline events. Building an active group online is great but real life meet-ups help members bond. My group had an informal meet-up after a Facebook event in Dublin. Ask questions. Ask for input.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. Host offline events. Building an active group online is great but real life meet-ups help members bond. My group had an informal meet-up after a Facebook event in Dublin. Ask questions. Ask for input.

Groups 74

Groups Groups Facebook Small Business 74

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Social media is an always-on focus group. But times have changed. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Almost Not Making It. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Sentiment may even out in short order. This has implications for rotation and optimization of broadcast.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Webbiquity SMM

JUNE 20, 2011

Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. 6 Reasons Social Media is Essential Anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Social Media Network Marketing

MAY 6, 2015

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. First Thing First, You Need To Be On This Social Media Platform. link] TSU has gained itself a definite Space.

Small Business 50

Small Business Resources SEO Yahoo 50

agora pulse

APRIL 29, 2020

When Sean started his business in 2009, he started going to Toastmaster’s and Chamber of Commerce events to get practice standing in front of people and promoting his business. For instance, go to an event like a conference where you can meet new people and see new trends. But in reality, she didn’t come out of nowhere.

YouTube 96

YouTube Strategy How To Video 96

The Marketing Blog

OCTOBER 10, 2008

Remember, the philosophy of the camp is that everybody contributes in some form or other Event Details 11-12th October – Barcamp Delhi 5 Venue – IIT Delhi Time – Starts at 9am Visit the Bar Camp Delhi website for more information. that interests the people.

Startup 109

Startup Web 2.0 SMS Proposal 109

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. What makes your buyer persona different from any other 27 year-old female event planner who aspires to own her own business? Priorities. Identifying Factors.

Sample 99

Sample Samples Research Company 99