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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

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Facebook Updates in Lieu of F8 2020

Ignite Social Media

In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. These video rooms will be integrated with Facebook Events to help people plan online events. The first of these rolled out earlier this week via a 36-minute live stream by Zuckerberg.

Facebook 141
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Understanding the audience that watched the Champions League Final

Audiense

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The audience also over indexes in events and gaming. In events, they’re not surprisingly fond of sporting events, with 67.5% of the world’s population.

Sports 126
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4 Ways to Effectively Use Instagram Polls

agora pulse

Fear of missing out is the fear that if you don’t go to an event, your friends will go, and talk about how amazing it was, and you’ll regret not being there with them. The best way to get people to your event is to cause your followers to feel that FOMO. Nobody likes to feel FOMO (fear of missing out).

Instagram 130
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How to define and share your core brand values effectively

Sprout Social

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 127
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Listening mailbag: Your burning questions answered with social listening

Sprout Social

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Need insight into an emerging trend?

Questions 117