Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

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Waxing UnLyrical

MAY 1, 2011

Did you get up early in the morning on Friday (or stay up late) to watch the “event of the century&# aka Prince William’s wedding to (then) commoner Kate? When I was quite a wee girl, I was fascinated by the hoopla surrounding the then event of the (20 th ) century … the wedding of Prince Charles to Diana Spencer.

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Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. It turns out that some people are less than trusting of social media (for shame!)

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Waxing UnLyrical

MAY 24, 2011

Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation. As the industry has started to embrace more credible and meaningful metrics, social media has presented many more challenges. Top image: Bain McLeod via Flickr, CC 2.0 ; AMEC graphic used with permission.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon.

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Social Media Construction Flickr Communities 165

The Realtime Report

MARCH 13, 2014

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. So, Are We Just Chasing Trends?

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Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

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Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Social Media Marketing

MARCH 4, 2010

At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media. Tags: Ford Video social media.

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Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. Image: MorBCN via Flickr, CC 2.0???. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. But most of the people who attended were new to social media.

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Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

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Review Social Media Marketing Handbook 152

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There you have it: my holy Trinity of managing social media. And this fits the bill.

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Waxing UnLyrical

MARCH 15, 2011

Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe. Image: Leo Reynolds via Flickr, CC 2.0. We used social media and leveraged the triple-bottom line of the organization to promote the program and event.

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

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Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

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Tools Social Media Lithium Sysomos 206

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

The Marketing Blog

FEBRUARY 4, 2010

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium !

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Waxing UnLyrical

FEBRUARY 19, 2011

If you’re a social media junkie like me, how about a few other ideas? Image: theclyde via Flickr, CC 2.0. It’s the President’s Day weekend. here in the States, and you might be… planning to hit the stores to find great President’s Day deals, or. heading out of town for a long weekend, or.

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Social Media Flickr WordPress Education 198

The Marketing Blog

DECEMBER 10, 2009

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

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Social Media Web 2.0 Startup Case Study 138

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. I asked Val to tell me a little more about it, and she said: “As a former Washingtonian and WWPR member, I try my best to follow Debbie Friez closely when she tweets from a Washington Women in PR event. Image: Theen Moy via Flickr, CC 2.0.

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Resources eBook CSR Social Media 251

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

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Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Social Networking Foursquare 162

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Social Media Postrank Energy Tourism 153

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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Social Media Engagement Forums Policies 272

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!)

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Content UGC Community building Hotels 253

Firebelly

JANUARY 14, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Details have been updated for 2010.

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Social Media Syndication Flickr Paid Search 118

SocialFish

FEBRUARY 22, 2011

Their Story: I first met Jen Newmeyer, who is also the Food Bank’s social media person, at a Raleigh tweet-up last year. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. See, it works!

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Case Study Banking Study Communities 237

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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Social Media Postrank Flickr Class 195

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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Social Media ROI Social Networking Foursquare 205

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Social Media Foursquare Journal Flipboard 140

Convince & Convert

MAY 14, 2013

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. He realized economies of scale by organically transferring organizational intelligence to the web where it could be found through search and shared through social media, ultimately deflecting costly inbound call center queries.

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Social Media Strategy How To Training 150

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

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Social Media Case Study Brands Fashion 60

Bare Feet Studios

JANUARY 24, 2012

I am part of the social media team that is helping raise funds for the Hawaiian Islands Land Trust (HILT) on January 28, 2012 and their annual fundraiser. We are putting social media to a test. In the past, this has been a local event that targets local attendees who bid on deluxe local packages. Mana Foods.

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Myrland Marketing

SEPTEMBER 3, 2013

HAS THIS EVER HAPPENED TO YOU AT AN EVENT? Have you ever been at an event, talking to someone who keeps looking over your shoulder while you’re talking, wondering who’s coming in the room next, who they must see, who might be more important than you? THE UNBELIEVABLE CONNECTIONS WE MAKE VIA SOCIAL MEDIA.

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