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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more.

Content 253
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Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Photo credit: cayusa via flickr. 10 Quick Tips for Retailers to Engage in Social Media Right Now (44). Most Commented. Can Social Media be Taught? (56).

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5 Apps To Enhance Your Brand

Idaconcpts

DoubleDutch Events. It’s one of the top event apps that provide a platform for businesses to interact with their customers. For example, customers attending an event organized by a company can see virtual participation from company officials who are not physically present at the event. FourSquare.

Brands 177
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. What did I miss? It’s more than just market research, it’s the practical application of [.] More about this blog here.

Research 265
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What’s the ROI of Training Rides?

Waxing UnLyrical

The event begins and ends in a large city, but attracts cyclists from around the entire region. Image: kondrag via Flickr, CC 2.0. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Participants must raise $2,500 to ride. Totally measurable, right?

Training 156
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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links. As long as the links are topically relevant and connect high-quality sites, those links have SEO value. Social media.

Directory 194
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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By

Badge 201