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Putting Instagram events to work for your business

Janet Fouts

They set up the hashtag #Comodomenu , put it on the bottom of the menu in the restaurant and online, and asked guests to both share their photos and tag them as well as browse the tag on Instagram to see what dishes were most popular. Make it easy for people to understand what they need to do, what the hashtag is and why they should care.

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From #HungertoHope on World Food Day

Waxing UnLyrical

But last week, I had the opportunity to attend (completely by accident) a World Food Programme event at the State Department , where Hillary Clinton, Christina Aguilera and David Novak (Yum! It was a terrific event; it was the first time I’d been to the State Department, or seen H.C. Jokes aside, the issue is a very real one.

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HAPPO Days Are Here Again

Waxing UnLyrical

Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. Image: edupov via Flickr, CC 2.0. Fast Horse is hosting a face-to-face event, from 5-7 pm.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

The daily PR & Marketing calendar of event hashtags. Not to mention keeping track of the various hashtags that are associated with them. Here is a very simple editable calendar, the daily PR & Marketing calendar of event hashtags , we can use to build that resource. please take a moment to add the hashtag.

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How To Use Twitter For PR

Waxing UnLyrical

Image: TheNextWeb via Flickr, CC 2.0. Participating in #followfriday , doing a reply-all on Twitter that includes that hashtag (as well as possibly people you really don’t know), or RTing a Follow Friday tweet you’ve been included in. Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter.

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

Use “Twitter speak” in your bio, such as other Twitter handles to refer to organizations and appropriate hashtags. Use hashtags wisely; they can be a great way of broadening a conversation and audience, but irritating if overused. < Image: _DaniloRamos via Flickr, CC 2.0. < tweet this > 6.

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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

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