Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While there were 200 people who participated, there were over 2,500 views online on YouTube.

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Flash Mob Smart Phone iPhone Hashtag 218

Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. Gobsmacked live audience, hidden cameras, YouTube fame. This is not how flash mobs started out. Is Mardi Gras a flash mob?

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Flash Mob Mobile Social Networking Communities 99

Ari Herzog

AUGUST 2, 2011

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. million YouTube viewers to praise the greatest music video ever made. Can’t see it?

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Flash Mob Video Training YouTube 145

Twist Image

NOVEMBER 2, 2011

The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal. I had too much travel to make the commitment, on the day of the flash mob I was in two big client presentations and ultimately, this event involves two things I'm really not good at: dressing up and dancing.

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Flash Mob Travel Team Training 86

Laurel Papworth

OCTOBER 1, 2011

Every fact is checked, story arc is edited, mostly reported after the event even if only a few seconds, e.g. in a live cross, as one journalist filters what will be said to the community. The Ripple effect sees content move from Twitter to YouTube to Facebook to Livestream to Tumblr, to Google Plus. Too little, too late in my book.

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Journal Flash Mob Communities Digg 111