Convince & Convert

DECEMBER 16, 2014

Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. When Sam worked with a blogger network to promote a major fitness blogging event, he was able to activate 150 bloggers during a four-week social media challenge. This is where Sam’s blogger outreach tool GroupHigh comes in to play.

Blogger 152

Blogger Fashion Case Study Brands 152

agora pulse

JULY 22, 2020

Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners. Instagram has always been the best platform for fashion and beauty, thanks to its visuals and—dare I say it?—more Shared marketing goals.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 96

Brands Fashion Eventful Hosting 96

Social Media Strategies Summit

MARCH 25, 2021

The event marked the first time anyone other than Snap Inc itself had sold a product via Snapchat, making it a real game-changer in social commerce terms. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line. We are a very fast-moving business.

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team.

Strategy 120

Strategy Brands UGC Marketing 120

The Realtime Report

OCTOBER 11, 2019

One way you can do this is to optimize your strategy for seasonal items, whether it’s for periods of time such as summer and winter, or around events such as Thanksgiving, Valentine’s Day, Christmas and the other holidays. Here’s how seasonal SEO could work for your business. What Are the Advantages Of Seasonal SEO? Getting the Dates Right.

SEO 121

SEO Strategy Retail Fashion 121

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Promote an upcoming event. Get your audience pumped up for an upcoming event. Post a recap of an event.

Types 117

Types Instagram Brands Collaboration 117

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. Now, the question is, how do YOU do the same the next time a live music event makes sense for your brand? every year.

Engagement 110

Engagement Brands Hashtag Eventful 110

Social Media Strategies Summit

SEPTEMBER 9, 2022

New product drops, exclusive merch, ultra-rare art, and retail deals. The initiative allowed each fan who attended the event to access a complimentary, customized token based on their section, row, and seat. The company built a website that spells out precisely what’s in it for owners, including access to: A private Discord community.

Examples 177

Examples Brands Avatar Authentication 177

Buzz Marketing for Technology

MARCH 14, 2012

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. Home Owners was obvious since may home owner brands already advertise on NASCAR.

Sports 212

Sports Fashion Apple Advertising 212

Hootsuite

JANUARY 16, 2023

Connect and engage during a Facebook Live event. Facebook Live events give you the opportunity to interact with your fans and followers in real-time. Groupe Dynamite, a Canadian-owned global fashion retailer, operates over 300 stores across Canada and the United States. Source: Heyday. Groupe Dynamite. Source: Heyday.

Strategy 118

Strategy Facebook Marketing FAQ 118

Twist Image

JANUARY 4, 2017

Let's say you're a retailer. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? What if they had some kind of great digital fashion app? The original thought. The models are still similar.

Products 76

Products Brands Retail iPhone 76

Twist Image

FEBRUARY 9, 2012

I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. Virtual shopping in a physical store.

Retail 91

Retail Fashion Comparison Hotels 91

Later

JANUARY 26, 2021

A fun, interactive idea could be hosting a virtual Q&A event ( Instagram Live , Facebook and Instagram Rooms , Zoom, etc.) For example, Refinery29’s Unbothered hosted a free virtual event with sessions featuring Black creatives like Chrissy Rutherford : View this post on Instagram. Work in the book industry?

Social Media 80

Social Media How To Instagram Education 80

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. Transactional SMS marketing messages are sent in response to an event or action. Here’s an SMS marketing example from CB2, a home furnishings retailer.

SMS 105

SMS Strategy Marketing How To 105

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Social Media Strategies Summit

OCTOBER 3, 2019

1 GUESS Launches First-Ever Fashion Takeover on TikTok. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Image source: Business Wire. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Twist Image

APRIL 29, 2011

The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. most fail at it with spectacular fashion.

Retail 110

Retail Apple ROI Advertising 110

Hootsuite

SEPTEMBER 16, 2022

Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. freed up event staff from repetitive tasks. Bestseller is the best retail chatbot example for customer service in bulk. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY.

Examples 96

Examples FAQ Insurance Retail 96

Buzz Marketing for Technology

NOVEMBER 21, 2012

Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. .

B2B 252

B2B Marketing Case Study Buy 252

Diva Marketing Blog

JUNE 6, 2012

As marketers begin to explore Pinterest the first question that I'm asked is: If my company isn't "visual" like a business to consumer (B-to-C) retail or food or fashion company, but is business to business (B-to-B) is Pinterest right for us? . My guess is you have quite a few from events. . For non profits and events.

Fashion 97

Fashion Sports Guidelines Retail 97

Keyhole.co

OCTOBER 31, 2023

And they use holidays and themed events to ensure their contests are trending and on topic. They even have a LinkedIn page called Savage x Fenty — their retail and fashion sister brand, which has over 50,000 followers. Take their National Chocolate Day-themed “Boo Basket” giveaway, for example.

Social Media 52

Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

And they use holidays and themed events to ensure their contests are trending and on topic. They even have a LinkedIn page called Savage x Fenty — their retail and fashion sister brand, which has over 50,000 followers. Take their National Chocolate Day-themed “Boo Basket” giveaway, for example.

Social Media 52

Social Media Strategy YouTube Trends 52

Hootsuite

OCTOBER 25, 2021

She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015. Get creative! Mostly good.

Social Media 142

Social Media Meme HootSuite Influencer 142

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. These short, attention-grabbing videos are the perfect way to showcase your brand’s personality and creativity.

Instagram 52

Instagram UGC Hashtag Collaboration 52

agora pulse

OCTOBER 11, 2018

In the case of a code, a retailer can see how many times a specific discount code was used and share payment with the influencer based on those sales. She explains that she’s the campus rep for the brand before she talks about an upcoming brand event. Is he getting free cheese to post, or is the company paying him per post?

Influencer 120

Influencer Features Instagram Hashtag 120

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! Fewer retailers adopt this model. More retailers adopt this model. Based on traffic volume rather than sales (no conversion required).

Affiliate marketing 62

Affiliate marketing Influencer Affiliate network Instagram 62

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. For 45 weeks of the year, his team follows PGA Tour events around the country in a 42-foot trailer. Huge thanks to our amazing sponsors for helping us make this happen.

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Later

SEPTEMBER 1, 2020

For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.

Platform 78

Platform Social Media Small Business Instagram 78

ProBlogger

MAY 17, 2023

Her blog’s success and expertise in home decor and crafting led to her being hired by a home improvement retail company to create content and lead DIY workshops for their customers. Through her blog, she connected with her now business partner, Angi Welsch, who also had a blog focusing on children’s fashion.

Consultant 27

Consultant Blogger Conference SEO 27

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Although we now enjoy the fruits of the web, nothing beats good old-fashioned offline marketing. These are examples of niche enterprises that cater to very specific audiences.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Later

MAY 1, 2020

Some of the most popular affiliate programs are: rewardStyle – A cost per acquisition network with mainly fashion and lifestyle brands. Shopstyle – A cost per acquisition network with mainly fashion and lifestyle brands. A post shared by The Business of Fashion (@bof) on Apr 3, 2020 at 3:11am PDT.

Instagram 57

Instagram How To Affiliate marketing Influencer 57

Talkwalker SM

SEPTEMBER 7, 2016

As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network. (between July 27th and September 8th , 2016).

Instagram 60

Instagram Brands Sports Travel 60

Pixlee

FEBRUARY 21, 2018

American Giant’s legendary rise from being known as creators of the “best hoodie known to man” to a company giving top retailers a run for their money is a true “direct brand” success story. Cotopaxi also uses social media to drive marketing and relevance, and stages massive adventure race events that contribute to their thriving community.

Brands 41

Brands Content Apparel Curation 41

ProBlogger

FEBRUARY 5, 2014

Now, six years later, Carly writes a wide variety of posts on The College Prepster that revolve around fashion, lifestyle, shopping, her life in New York, and snippets about what she’s learned about blogging. For a while, I would blog about fashion (mainly products I liked) and quick little updates about my life.

Case Study 49

Case Study Study Content Fashion 49

ProBlogger

APRIL 23, 2018

Offline methods to promote and grow your readership: Events (conferences, conventions, and meetups): Go to events (or create your own) to speed up engagement and build relationships. Collaborate: Find organizations and retailers with networks of people you want to have as readers and receive value from your blog.

How To 49

How To Eventful Collaboration Blogger 49

Buffer Social

MAY 28, 2019

This group includes fashion and beauty brands like Nike, Adidas, Dior, and ColourPop. Adidas gave a rosy review of their experience with Instagram Checkout, counting it as a key reason why online sales for the shoe retailer have grown 40% year over year. But these stats will still be available and accessible, just like before.

Instagram 75

Instagram Social Media Feed Feedly 75