Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Retail Conversation 145

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. The 48-hour experience continues to push large sales for the retail giant year over year.

Retail 177

Retail Upcoming Buy Social Media 177

Ignite Social Media

SEPTEMBER 22, 2021

Whereas with all the algorithm changes, you’re lucky to reach maybe 3% of your followers with an organic Facebook post. Facebook is de-prioritizing them overall. Common KPI’s for Retail Brands. There’s a lot of emphasis on follower counts, still. Engagements, to an extent, can also be a bit of a vanity metric.

Social Media 172

Social Media Tips Retail Metrics 172

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Jon Loomer

MARCH 22, 2018

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. Solution: Try launching ads to two new lookalike audiences based on pixel events. This is a great start, but as a next step try building lookalike audiences from pixel events.

Strategy 167

Strategy Facebook Training Advertising 167

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. The event marked the first time anyone other than Snap Inc itself had sold a product via Snapchat, making it a real game-changer in social commerce terms. Zimba Boosts Average Order Value With Facebook Shops. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. This is big news for retailers and lifestyle brands wishing to boost instore sales. More Facebook Stories coming to your newsfeed.

Features 230

Features Tools Smart Phone LinkedIn 230

Likeable

NOVEMBER 1, 2021

Most of the major platforms invested in e-comm—such as Instagram, Facebook, Snapchat, TikTok, and Pinterest—now have some version of shoppable posts. Facebook, Instagram, and TikTok have made the most progress with their live streaming products so far. When people think of shopping on social, this is likely what they think of.

Social Media 107

Social Media Instagram Retail Eventful 107

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Twist Image

APRIL 10, 2017

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . I rarely do events that are open to the public. It's part of a Canadian Marketing Association event in partnership with KPI Digital.

Retail 49

Retail Class Eventful News 49

Sherrilynne Starkie

FEBRUARY 10, 2013

Lately, times haven’t been too good for HMV , the British multinational music retailer. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Facebook’s little secret.

Twitter 324

Twitter Retail Newsletter Hashtag 324

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

OCTOBER 14, 2021

Facebook, Instagram, Pinterest, TikTok, and Snapchat all have their own version of digital storefronts where users can browse, place orders, and even make purchases directly within the respective app. Resources for Social Media Shops: Facebook and Instagram Shops Pinterest Shops TikTok Shopping Snapchat Shops. #2) 3) AR Integrations.

Trends 181

Trends Hosting Team Resources 181

Saying It Social

JUNE 16, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Attended a Networking Event…Now What? So, you’ve attended a handful of networking events, met some interesting people, and acquired a handful of business cards. Seek out previous contacts at future networking events.

Eventful 114

Eventful StumbleUpon Digg Reddit 114

Twist Image

APRIL 10, 2017

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . I rarely do events that are open to the public. It's part of a Canadian Marketing Association event in partnership with KPI Digital.

Retail 40

Retail Class Eventful News 40

Ignite Social Media

APRIL 2, 2019

Income: This one is sometimes tricky because in Facebook/Instagram it was originally a data point and it was removed. Retail: Create an audience bases on other retailers they like that are both online and/or offline. Retail: Nordstrom, Target, Amazon, Crate & Barrel, Wayfair. Facebook Advertising Effectiveness.

Social Media 132

Social Media Travel Automotive Retail 132

Ignite Social Media

MAY 23, 2016

Facebook 360 Video. Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Facebook Live. Facebook Live is a creative way to give your audience an up-close and personal look at your product, event, and brand. Snapchat Geofilters.

Features 112

Features Social Media Brands Retail 112

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram.

Hotels 113

Hotels Travel Facebook Advertising 113

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail' Let us know if your brand has plans to experiment with a social media pop-up concept!

Social Media 177

Social Media Retail Fashion Sports 177

Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. You find traffic is coming from mid-level managers in retail at a relatively high volume. If you run campaigns on other platforms, like Facebook, you are probably familiar lookalike audiences. registering for an event, submitting contact info).

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Almost Savvy

MARCH 4, 2010

With the most recent redesign of Facebook, some people are finding it much more difficult to keep up with their favorite fan pages as their updates drift by in the stream along with your friends’ status updates. You may want to create separate lists for business fan pages, retail fan pages, and hobby fan pages.

Organization 245

Organization Facebook How To Lijit 245

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Purchasing doesn’t have to be a separate event. Poshmark’s “Posh Parties” are another example of successful virtual live events. Facebook Shops.

Platform 108

Platform Tips Buy Instagram 108

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. Need us to help train your team?

Social Media 165

Social Media How To Marketing ROI 165

agora pulse

OCTOBER 6, 2020

Further, 31% of small businesses stopped updating their Facebook pages at this time. Brands are seeing an engagement rate of just 0.09% on Facebook. As with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. Promote Your Social Media Handles at Events.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

MAY 18, 2020

YouTube is hosting a graduation livestream with commencement speakers including Barack and Michelle Obama and Lady Gaga, while beer brand Natural Light plans to host its own commencement event on Facebook Live. Join us and a few friends in a Graduate #WithMe livestream event. June 6, [link] pic.twitter.com/UakYWz4Q05.

Conversation 107

Conversation Retail Sentiment Education 107

Absolute PA

JANUARY 27, 2012

I’ll be flying to Edinburgh to present a talk on social media at Farm & More – The Farm Diversification Event – an annual get together for the farm retail and diversified farming sector. It’s a real privilege to be speaking at the event. Next week I’m going on the road!

Eventful 60

Eventful Travel Tourism Retail 60

Oktopost

NOVEMBER 4, 2019

Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. It can inform leads about upcoming webinars or other events, and automate drip campaigns to nurture leads who have progressed further down the funnel. Slack, of course!

B2B 106

B2B API Facebook Survey 106

Twist Image

OCTOBER 9, 2014

" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events.

Telecommunications 88

Telecommunications Retail Startup Apple 88

Sprout Social

OCTOBER 5, 2022

Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. These hashtags are used on a variety of posts, from event and giveaway announcements to Halloweencore decoration inspiration. For others, it’s more than a holiday. It’s a lifestyle.

Hashtag 115

Hashtag Meme Film Education 115

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. Now, the question is, how do YOU do the same the next time a live music event makes sense for your brand? every year.

Engagement 110

Engagement Brands Hashtag Eventful 110

Mindjumpers

JANUARY 2, 2013

Facebook Timeline. Today, the Timeline has become a natural element in brands’ visual communication on Facebook, but when we back in March switched from Wall to Timeline , it opened up for new ways to strategically work with how to portray and strengthen brand identity through visual storytelling and throughout time.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Laurel Papworth

MAY 24, 2011

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. Media Stats. Commerce Stats.

Statistics 108

Statistics Facebook Press Release Retail 108

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously.

Content 253

Content UGC Community building Hotels 253

Social Media Strategies Summit

JANUARY 2, 2020

MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat. Further, they engaged this wide audience by allowing fans to cast award votes via direct message on Twitter and Facebook Messenger. According to the National Retail Federation , the percentage of U.S.

Campaign 166

Campaign Meme Instagram Social Media 166

Sprout Social

APRIL 19, 2022

If you’re contemplating incorporating WhatsApp into your social media lineup, partner with influencers in your industry to help spark conversation and promote premier events. Walmart is the undisputed leader of live shopping events on social. The big box retailer was the first to bring live TikTok shopping to the US in December 2020.

Conversation 100

Conversation Strategy Social Media Marketing 100