Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. For example, if there are specific forums your customers frequent then look at sponsoring threads or putting ads there.

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7 Lessons learned from Toyota's “borrowed” image follies | Shuaism

Josh S Peters

The real source of strength in that event is how you deal with it. Until people realize that this isn’t the old west and playing fast and loose doesn’t cut it anymore we’re going to see more and more examples like this popping up. Everyone screws up. Josh Peters You're welcome, I'm glad you enjoyed it.

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The GAP, ROI, and Awareness

Josh S Peters

This can take the form of a discount card, some kind of point system, or keeping a list of your best customers and having an event in their honor. Marketing this event or program is the point in this campaign. For example, the ads on Glam.com say “Born to Set Trends,&# and the ads on PopSugar say “Born to Strategize.&#

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20+ Social Media and Online Resources for Realtors

Josh S Peters

GreenPearl – Formerly MyIdeaBook boasts over 450,000 real estate professionals, investors, and principals on their network all talking about real estate marketing, events, and issues. HouseTubeTv – Like YouTube, but meant ONLY for real estate. LinkedIn -Same idea as FaceBook but much more professional oriented.