Webbiquity SMM
MARCH 12, 2012
PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch.
Webbiquity SMM
AUGUST 9, 2010
Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial.
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Webbiquity SMM
AUGUST 23, 2010
For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA.
Waxing UnLyrical
JULY 15, 2011
It did feel like a special event. for example, they really wanted to reach the people who can reach tourists. They use Vocus to monitor “buzz.&# And it really is a terrific show (having a theater background myself, I’m very picky about my shows), beautifully-designed, directed and choreographed, if a trifle long.
Waxing UnLyrical
MAY 27, 2011
We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. I had been given a test drive of Vocus which some of the applicants used. Here’s what we were looking for and tips on rocking the interview: 1. Is location important? I was very disappointed.
Webbiquity SMM
MARCH 23, 2011
For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. Frequency of alerts.
Convince & Convert
AUGUST 18, 2010
I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested. If only more others felt the same. 'Digital
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