Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Disclosure cannot be selective.

Social Media 160

Social Media Flipboard Storify Reddit 160

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

One great example this year has been Blame Drew’s Cancer. They used Twitter, so that attendees could tweet and discuss the events with their followers. Additionally, crowdsourcing has even help bring awareness to charity causes and collecting money for them. Facebook Create a Facebook Page and tell everyone about it.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

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Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

APRIL 10, 2008

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. Their commitment to social media : Are they dabblers in social media or serious aficionados?

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

AUGUST 25, 2010

He’d also have done the outreach personally since I’ve met the guy at social media events. Some advice I give to my Social Media students is to be careful following the example of some large brands who are relatively new to Social Media but seem to be successful.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 4, 2010

.&# While I haven’t really gone for a night on the town, social media has given me a taste of what I’m missing. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. This article is an example of that. However, things have changed.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. It also becomes direct.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 5, 2010

On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). These are friends who have no direct ties to the industry, but in using social networks, we’ve formed close bonds and friendships. I could not agree more.

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Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

JUNE 27, 2008

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. Side note: great interview with Wesch here ).

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Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

And while you could keep those messages stored on Twitter’s server, it might be in your best interest to have them stored to a separate account in the event that Twitter goes down or for ease of searching. If they have too many friends and not many followers, for example, you might not want to follow them. between 40 and 40000).

Applications 179

Applications Review Statistics URL 179

Keyhole.co

OCTOBER 7, 2020

Take the following example: “I love their products but I’m not a fan of their recent ads.”. On top of sentiment analysis, Keyhole also offers influencer tracking, event monitoring, and market research capabilities. Also, you can enter your own positive, negative, or neutral keywords to more accurately track audience sentiment.

Sentiment 59

Sentiment Analysis Tools Price 59

Buzz Marketing for Technology

JUNE 27, 2008

Expanding beyond software development (to say, event funding) is something that microPledge has also hinted at pursuing. See the 10,000 Cents art project as example of how one can leverage Amazons crowdsourcing service. Another example. For example, a b2b company has a great product and you have sales/production already started.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

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Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Personal accounts of everyday events is what made Dooce and the Bloggess so successful.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. Go to trade show events or nighttime meetups. Study those blogs to grasp the blog’s culture and why (or what criteria is used) to cover a specific product or service.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Convince & Convert

SEPTEMBER 21, 2010

.&# Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

It’s no surprise that both are asked to speak at events on a very regular basis. If you’ve ever seen Gary speak at an event or even just on his Wine Library TV appearances, you can see the exuberance of gusto in his presentations. The brands of Chris Brogan and Gary Vaynerchuk are extremely well known. They have passion.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

JULY 8, 2008

By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.), social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

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Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The article has examples of how social media worked too. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy. Every year, I can only read so many articles.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 10, 2010

Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. Reply Tamar Weinberg March 10, 2010 at 12:50 pm True.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JUNE 30, 2008

I think plurk is more for networking and twitter more for tweeting news/events/links. If you want a more close knit type of social media, plurk, hands down. link] fore example uses cliques to collectively create a more selective audience to hold a dialogue with. Thanks for laying out the two sides.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal. As such, you deserve to call the shots within reason, and the first illustration you gave is a fine examples of this.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Yet with social media, there’s a perception that it’s easy to score freebies. It’s an excellent book — thank you for writing it.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 4, 2008

The big language barrier still exists, for example, when you refer to Java (“not coffee, not the island, but the programming language!&# ) Semantic search : webmasters may not spend a ridiculous amount of time trying to describe what things mean since there’s no motivation for them to do so. Maybe that’s a bad example.

Conference 100

Conference StumbleUpon Engineering Flickr 100

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This is a post that looks at some of the high performers and gives examples on how you can do the same. Geography, for example, comes into play here. Social Networks. How to Use Events as Goals in Google Analytics : Here are some tips on how to set up Google Analytics to assess engagement on your site.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Nail a Job Interview (and Actually Get the Job) (Brass Tack Thinking): This particular article actually doesn’t talk about hiring via social media, but has some good advice for general job seekers. Here are other examples about how to leverage the popular video sharing site to get a job. Yeah, you guessed it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Buffer Social

DECEMBER 13, 2022

There are many ways you can do so, and we’ll go over some examples from other small businesses and content creators. Here, Asian Law Caucus – a nonprofit organization focused on social justice amongst minority communities – regularly shares updates on political and social news items in the Bay Area.

Twitter 85

Twitter Small Business Hashtag Communities 85

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Considering the above example, I pose a question on Facebook etiquette: Is it appropriate to let these requests sit in pending mode or to reject the friends outright?? Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Here’s an example of a simple tab I set up: Welcome! That produces something that looks like this: Set Your Page to Default to Your New Tab Now that you’ve created your custom tab using the Static FBML App you may want to set your Page to default to the new tab. My name is. I logged in to my personal page.

Facebook 279

Facebook How To Applications URL 279

Social Media Marketing

APRIL 17, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Werner Kunz.

Social Media 154

Social Media Flipboard Journal News 154

Techipedia: Tamar Weinberg

APRIL 8, 2010

Affiliate marketing, for example, comes to mind. mark Reply Tamar Weinberg April 10, 2010 at 8:45 pm Thanks Mark. You’re right; it’s not much different from other types of marketing.

Social Media 268

Social Media Marketing Policies Sysomos 268