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Link Building Tactics for Publishers

Adam Sherk

E-mail newsletters and RSS feeds. E-mail newsletters are a still a major traffic driver for many publishers and e-mail remains a powerful communication channel that isn’t going anywhere. Specific to link building, newsletters offer a great vehicle for content discovery which indirectly leads to links and social sharing.

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Top 10 Demand Generation Tools for 2024

Oktopost

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. They can do so through various features, such as audience segmentation, personalized messages, emails, or content recommendation widgets.

Tools 62
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Promote your content and promote sharing in all of your digital communications, like newsletters. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers.

Strategy 186
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. For example, you can set advanced trackers on Keyhole to monitor brand mentions in just a couple of easy steps: Log into your Keyhole account. Glossier’s Instagram is one of the best brand reputation examples.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Couple your email newsletter content with additional website content on a blog for improved commenting. Experiment with Flickr and/or YouTube groups to build media for specific events. Example: what Jeremiah Owyang did for Hitachi Data Systems. Consider a Lijit Wijit or other aggregator widget. Don’t fabricate this).

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

If anyone is not familiar with a tweetathon, it is basically a telethon type event that is held over Twitter. As I mentioned earlier, I’d had the idea of doing a tweetathon-style “event” when we were first planning our strategy. For example, if we saw a significant key purchase come through.

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11 Best Practices For More Instagram Followers

Keyhole.co

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. You can add exciting gamification elements to your widget and make your website more engaging. They are most active on Twitter and Instagram.