Social Media Strategies Summit

SEPTEMBER 9, 2022

The initiative allowed each fan who attended the event to access a complimentary, customized token based on their section, row, and seat. Original Penguin: Leverage Influencer Marketing. The post 10 Examples of Brands Leading the Way with NFTs appeared first on Social Media Strategies Summit Blog. Image source. DC, 18+ only.

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Examples Brands Avatar Authentication 177

Social Media Strategies Summit

SEPTEMBER 23, 2022

Check out these ten examples of TikTok content for higher education: 1. Every school has something different from other institutions, like a quirky tradition or memorable event that you wouldn’t see anywhere else. If possible, don’t just post generically about current events — add your own twist. Harvard College.

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Education Examples Content Nielsen 163

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. In recent weeks, there have been some high-profile legal situations involving influencers.

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Influencer Brands Travel Sentiment 78

Social Media Strategies Summit

MARCH 25, 2021

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Share with us in the comments!

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Examples Retail Instagram Buy 223

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . When you work with another brand or influencer, your message is shared on more channels and is therefore amplified. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Amplify reach.

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Collaboration Examples Instagram Tips 140

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

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Influencer Metrics Campaign Survey 189

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. The campaign also leans on creator marketing, tapping Brooke Monk , Mathieu Simoneau and virtual influencer Miquela.

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Industry Examples Real Estate Brands 108

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event.

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Examples Brands Sentiment Reputation 109

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. What is an influencer event? You’re probably wondering what this elusive element to influencer marketing is, right? Well, this trending strategy is an influencer event. .

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Hosting Eventful Influencer Authentication 53

Social Media Strategies Summit

MARCH 1, 2024

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. No wonder that “content creation” continues to be the #1 use case for AI in marketing.

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Video Trends Marketing Mobile 231

Social Media Strategies Summit

OCTOBER 23, 2019

Influencer programs are a shed load of work. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative to the business goals they are working towards. Influencer marketing is no different. Brand Awareness. Content Engagement. Conversions.

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Influencer Marketing Authentication Hashtag 117

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

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Influencer Instagram How To Fashion 135

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand. Consider Micro and Nano Influencers.

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Influencer Campaign Instagram How To 106

Webbiquity SMM

DECEMBER 6, 2022

How Much Budget is Allocated to Influencer Marketing. The Onalytica report confirms that for most B2B marketers, influencer marketing is still sort of like the deepest point in the ocean: it’s fascinating, but we don’t know very much about it. ” Again, that’s not surprising. It’s well worth a read.

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B2B Social Media Marketing Influencer 225

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community. What is social media moderation?

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Eventful Social Media How To Sports 112

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers.

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Examples Module Buy MySpace 114

Sherrilynne Starkie

APRIL 26, 2021

One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle. Influencer Marketing . Tik Tok influencers are powerful. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Hashtag Challenges .

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Brands Hashtag UGC Aggregator 273

Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

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Campaign Brands Influencer Collaboration 304

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing?

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Influencer Brands Marketing How To 82

ProBlogger

MARCH 22, 2023

The post How to Monetise Your Influence Type: Micro-Influencers appeared first on ProBlogger. Image created in Canva Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. Who are Micro-influencers?

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Influencer Types Affiliate marketing How To 46

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. And it’s not just influencers, either. This is a great example of users in the community bonding over a shared interest.

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Small Business Groups Groups Examples 92

Sherrilynne Starkie

APRIL 26, 2021

One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle. Influencer Marketing . Tik Tok influencers are powerful. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Hashtag Challenges .

Brands 195

Brands Hashtag UGC Aggregator 195

agora pulse

JANUARY 15, 2019

You can interview an influencer, chat to a leader in your industry about the things that matter to your Instagram followers or hold a Q&A session with someone from your company. . One of my favorite social media influencers is Jasmine Star. You can walk an influencer (or one of your followers!) Interviews/Q & A.

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Collaboration Instagram Examples Influencer 112

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. .

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Influencer Trends Marketing Authentication 73

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Influencer Campaign Marketing Fashion 100

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Influencer Trends Marketing Guidelines 145

agora pulse

OCTOBER 11, 2018

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years. It’s Not (Just) About Money.

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Influencer Features Instagram Hashtag 120

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

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Influencer Social Media ROI Social Media Management 116

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

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Influencer Products Marketing How To 195

Jon Loomer

JUNE 19, 2023

As of this post, campaign objectives are limited to the following six options: Awareness Traffic Engagement Leads App Promotion Sales How the Objective Influences Optimization The objective impacts optimization, but not in the way many advertisers think. Landing Page Views and Link Clicks, for example, will only drive a bunch of clicks.

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Campaign Eventful Conversation Instagram 210

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. This example from Montreal-based shoe brand asks participants to tag three friends, increasing the odds of additional tags. Follow to win + influencer.

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Examples Social Media Instagram Hashtag 111

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. But is influencer fraud as big of an issue in 2020? Is Influencer Fraud on the Rise? billion dollars.

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Influencer Authentication Metrics ROI 77

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Non-celebrity Influencers are Underrated. Converting Digital to In-Person.

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Retail Influencer Marketing Authentication 60