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How companies use video content on social media

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Moreover, you are going to see many examples and practical tips on how to master video marketing. Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram. For example, you can shoot an overview of your product, showing it in many different situations. Event videos.

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How to align Content Marketing and Social Media for the most effective amplification

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Take Nike’s Instagram page , for example. For example, if long-form video content is not something that engages your audience, your company doesn’t need to be on YouTube. Consider, for example, showing the office’s daily life, work rituals, employees telling about what they do, and so on.

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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

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in the 19th century, though early trade card examples date back as early as the 17th century: Businesses distributed these cards as form of advertising, and often featured colorful illustrations, cartoons and sayings as a way to capture the attention of potential consumers.

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