Jeff Esposito

APRIL 24, 2012

While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company. The most recent example of this is the National Football League. Much of this hype building is focused on being short-lived and based on specific dates.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

APRIL 17, 2012

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging. So what is the next step?

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 5, 2012

For me it is vegging out in front of the TV watching the Wild Card round of the NFL playoffs waiting to see who the Ravens will take on next weekend and catching an outdoor college hockey game or two at the Frozen Fenway event. I am not sure about you, but I would not want to spend a night in an IKEA, but hey to each his/her own.

Library 30

Library News Social CRM Policies 30

Jeff Esposito

AUGUST 11, 2010

Also, review your existing community to gauge the audience size, for example, take10 fans/followers and their community number, you can then do percentages of what the audience would be if X number of friends and X number of their friends shared. It can be as simple as: Would you enter a contest for a new iPad/year of free lawn care/etc.?

Social Media 35

Social Media iPad Class Creative Commons 35