Does Engagement Equal Action? Should it?
Direct Marketing Observations
NOVEMBER 16, 2010
Example #1. Example #2. Example #3. If someone clicks on a tweeted link and reads a blog post that prompts them to buy, but they don’t buy right away-Was it an actionable event? So how does the apply to social media marketing or even digital marketing? They clicked through but they didn’t buy. Measureable?
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