Buzz Marketing for Technology

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

For example, before people visited our site, perhaps they visited espn.com. For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&# So we potentially have a large sports audience as a segment of our brand, right?

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers. A good recent example of this was Target’s teen pregnancy discovery. But where we may fall short is the reverse: using online data to improve brick-and-mortar efforts.

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Email this to a friend?

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . Your case studies, white papers, e-books, articles and events are a category.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Tools like Zuberance are helping to do just that and allowing firms to do special things with their advocate base like provide them special events, invites to live events etc. He’s got tons of examples of firms that capitalized or failed to capitalize on Real Time issues (United Breaks Guitars!)

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Social Media – the Next Frontier!

Buzz Marketing for Technology

The most recent Super Bowl is a prime example of just the sheer volume of conversations that can be created about a brand and how badly the advertisers will go to tap into those conversations to get some “Social Lift” for their brand even. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.