Akamai Marketing

APRIL 4, 2011

Granted, its a general tool, if for example, your audience are a specific subset, say Mom’s, you might know some other things about your audience and how they like to interact, but this is still a great place to start.While this information is not new, its still relevant, so go ahead and check it out. Think about it.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 22, 2011

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 8, 2011

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JUNE 29, 2011

Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless. Ultimately, you’re just polishing a turd.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

NOVEMBER 10, 2011

Events and social media go together like two peas in a pod, there are lots of great opportunities for those two to work together. Don’t let your social media program live in the dark and don’t let your other marketing initiatives live without social media. Let it work with the rest of your initiatives.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 23, 2012

Take for example again, the Tweet from Celeb Boutique; I bet it never occurred to them that they would find themselves in the cross-hairs of a national crisis. How will this example change the way your organization uses social media? . But some simple steps would have prevented embarrassment.

Twitter 149

Twitter HootSuite Training News 149