Jon Loomer

OCTOBER 4, 2023

Some custom events don’t appear among metrics you can add as columns in Ads Manager. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event.

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Eventful Metrics Campaign Conversation 150

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. The best way to explain custom events is by defining some basic Meta ads conversion terminology.

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Eventful Advertising Embedding Conversation 185

Jon Loomer

OCTOBER 17, 2023

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). Unverified events will be discarded.” Unverified events will be discarded.” There is also a due date.

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Eventful Overview System List 143

Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

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Eventful URL API Price 179

Jon Loomer

FEBRUARY 9, 2024

If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event Breakdown dropdown menu and filter by URLs. If you suspect that an event is over or under-counting in Ads Manager , you can come here to see where exactly the event is firing.

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URL Eventful Sample Samples 131

Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

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Eventful Conversation URL API 178

Jon Loomer

NOVEMBER 6, 2023

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. Go to the Overview tab of your Events Manager and find the custom event in question.

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Eventful Overview Advertising Report 149

Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Custom events require code and allow you to freely define actions beyond standard events using custom triggers. Custom events require code and allow you to freely define actions beyond standard events using custom triggers. You should use both.

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Eventful Conversation Embedding API 148

The Social Media Hat

FEBRUARY 28, 2024

The post How I Conquered My Fear of Events and Networking appeared first on The Social Media Hat. Does the very idea of networking terrify you?

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Eventful Social Media Newsletter Marketing 139

Jon Loomer

JANUARY 29, 2024

I love to use custom events , but this issue stumped me forever… I’ll add a custom event to a custom metric formula, and it’ll use a weird string of characters instead. If I go back to the formula, it breaks the custom event name into separate metrics by space. It also calculates fine.

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Metrics Eventful URL Issues 111

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

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Eventful Conversation Report API 144

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear. There’s no rhyme or reason to which custom events are available and which ones aren’t.

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Eventful URL Conversation Issues 143

Jon Loomer

SEPTEMBER 23, 2023

This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. Another custom event I have uses a scroll depth trigger. I add columns for these events to my Ads Manager so that I can see how many of the landing page views result in longer visits and deep scrolls.

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Eventful Engagement Google 139

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

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Eventful YouTube Embedding Course 176

The Social Media Hat

MARCH 2, 2024

This eCommerce event was jam-packed with amazing SaaS marketing insights. The post 10 Surprising SaaS Marketing Lessons from an Ecommerce Event appeared first on The Social Media Hat.

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Eventful Marketing Social Media Newsletter 121

The Social Media Hat

JUNE 8, 2022

Season 01 Episode 06 of the Virtual Event Strategist Podcast. The post Maintain Mental Health While Planning Virtual Events appeared first on The Social Media Hat.

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Eventful Social Media 208

Jon Loomer

SEPTEMBER 20, 2023

This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. You can even set this event as a performance goal and optimize for it. You could create a custom conversion using this event based on a specific video watched.

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Embedding Eventful YouTube Video 145

Jon Loomer

JANUARY 5, 2024

There’s a reason you don’t see results for custom events. Next I covered that you needed to verify your event. Here’s the scenario you may run into now… You verified the custom event, which allows you to add a column for it. Events Manager shows that the events are happening but it’s not reflected in Ads Manager.

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Eventful Notification Issues Advertising 111

The Social Media Hat

JUNE 6, 2022

21 Experts Share Their Most Memorable Virtual Events. The post What Makes For A Memorable Virtual Event? appeared first on The Social Media Hat.

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Eventful Social Media Engagement 210

The Social Media Hat

JUNE 18, 2022

Where to start with your virtual event plan so that you achieve your goals. The post How To Plan A Virtual Event Successfully appeared first on The Social Media Hat.

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Eventful How To Social Media Project 204

Jon Loomer

SEPTEMBER 25, 2023

Since this deep engagement is important, I created a custom event that accurately reflects a quality visit. I can also optimize for this event instead of meaningless link clicks or landing page views. The post Create a Custom Event for Quality Traffic appeared first on Jon Loomer Digital.

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Eventful Advertising Engineering Course 148

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

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Eventful How To Energy Training 334

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

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Eventful Conversation Facebook URL 180

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. For more resources on pixel events, go here. This approach should work for any of the standard events. The ChatGPT Prompt.

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Eventful Facebook Price Process 203

The Social Media Hat

JULY 6, 2022

Season 01 Episode 10 of the Virtual Event Strategist Podcast. The post What Is The Future Of Virtual Events? appeared first on The Social Media Hat.

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Eventful Social Media Trends Strategy 194

Jon Loomer

APRIL 4, 2022

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. You can set up conversion events to fire on your website when people perform important actions.

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Eventful Report Facebook Embedding 197

Jon Loomer

FEBRUARY 8, 2022

If you’re serious about ads measurement and retargeting, you need to use custom Facebook web events. In this post, I’ll give you the specific custom web events I use and why. Note that I’m being careful to say “custom web events” rather than “custom pixel events.” ViewContent.

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Eventful Facebook Vimeo Embedding 196

The Social Media Hat

JULY 13, 2022

Season 02 Episode 01 of the Virtual Event Strategist Podcast. The post The Virtual Event Marketing Strategy You Need Today appeared first on The Social Media Hat.

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Eventful Strategy Marketing Social Media 213

The Social Media Hat

APRIL 1, 2022

Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI? The post What Is The ROI of Virtual Events? appeared first on The Social Media Hat.

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ROI Eventful Hosting Social Media 209

The Social Media Hat

JUNE 22, 2022

Season 01 Episode 08 of the Virtual Event Strategist Podcast. The post How Do You Determine Virtual Event ROI appeared first on The Social Media Hat.

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ROI Eventful Social Media 197

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

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URL Eventful Conversation Advertising 179

The Social Media Hat

FEBRUARY 5, 2022

8 Ways To Encourage Virtual Event Networking. The post How To Replicate In-Person Event Networking for Virtual Events appeared first on The Social Media Hat.

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Eventful How To Social Media 142

The Social Media Hat

MAY 16, 2022

Learn how virtual events can help define personas. The post Virtual Events As Powerful Customer Discovery Tools appeared first on The Social Media Hat.

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Eventful Tools Social Media Strategy 190

The Social Media Hat

APRIL 24, 2022

There are many virtual event ideas that brands can explore, from large to small, and with varying goals and objectives. The post 6 Powerful Virtual Event Ideas for SaaS Brands appeared first on The Social Media Hat.

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Eventful Brands Social Media Conference 194

The Social Media Hat

AUGUST 30, 2022

When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. A clever event marketing tactic you can implement is teaser advertising. You also must give people a reason not to miss it out!

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Eventful How To Advertising Social Media 191

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Eventful Facebook Conversation Advertising 198

Jon Loomer

OCTOBER 25, 2023

Custom events are one of my favorite tools for Meta advertising. Custom events are conversion events that occur on your website and fall outside of the predefined standard events. When people perform these events, you can use them for optimization, reporting, and targeting.

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Eventful Training Report Advertising 86