Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

FEBRUARY 2, 2011

Find local events – Watch for interesting events that your connections are attending. Meet new people – Get to know friends of your friends and widen your circle. Network professionally – Follow and get to know other people working in your industry. Take advantage of the opportunity to take online connections offline.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

FEBRUARY 2, 2012

Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. Edelman recently released the results of its 2012 Trust Barometer survey. That is, except in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

APRIL 16, 2013

Beyond the worry for the people involved and the anger at those responsible, I worry about what this means for future events. What does this mean for future sporting events? I hope we don’t let this put a chill on large public events. Questioning. Will the Boston Marathon bounce back? I also began to feel conflicted.

Eventful 150

Eventful Sports Reddit Report 150

Dave Fleet

FEBRUARY 4, 2016

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. At yesterday’s event, CPPIB * CEO Mark Wiseman suggested that it was because people are tired of fake news and untrustworthy sources, and are seeing through them.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

MAY 30, 2011

Everyone’s engaged: From the selection of non-profits, to the fun run-up to the event (from the Little Give blog to the Facebook page to real-world in-office games), everyone in the office is involved, making this a high point of our employee engagement initiatives as well as a great CSR program.

CSR 218

CSR Remix Authentication Film 218

Dave Fleet

AUGUST 6, 2013

While I was conscious that much of what I saw was very one-sided, it also made me wonder how one-sided the picture that we have of other events is. Which of these sides of the story is right? In this case, how is Al-Assad using social media wrong while Barack Obama , Stephen Harper and David Cameron can use it?

Social Media 290

Social Media Instagram Trends Meeting 290

Dave Fleet

OCTOBER 15, 2013

As I noted in a presentation at Social Media Week Toronto this year, companies should aim to leave room for 10-20% of their content to capitalize on relevant news, events and audience-relevant topics alongside their planned content. A content calendar isn’t the full extent of the content that you post.

Content 407

Content Review Social Media Software 407

Dave Fleet

OCTOBER 14, 2012

We pitched new business together; we presented at events together; we laughed, sighed, argued and relaxed together. I spent countless hours sitting (on a massive exercise ball) in his office, as he did in mine, talking strategies and tactics, the latest online tools and trends, or how to resolve a difficult client situation.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

JUNE 16, 2010

Lastly, and crucially, I find that as I attend more and more events, I get less value from the sessions (although they are still valuable) and more value from the hallway conversations – from finding a handful of interesting attendees with whom I can hang out, get to know better and learn from.

Conference 186

Conference Exercises Eventful Mobile 186

Dave Fleet

OCTOBER 20, 2011

I organized a media event that I thought was near-perfect but that had ZERO media show up (sob!). I looked at good plans and learned how they effectively fit together. I did the same for tactical materials, too. Later I moved jobs, began executing things myself, and learned from my mistakes.

Flickr 409

Flickr Project Organization Strategy 409

Dave Fleet

JUNE 18, 2010

As experience after experience has taught me, you will keep running into people long after you’ve ceased working with them (just last week I had the pleasure of presenting to my ex-government colleagues at an event they held, which felt like a reunion). Everyone in our industry should remember that at all times.

Reputation 310

Reputation Meeting Eventful Industry 310

Dave Fleet

AUGUST 16, 2011

No chance unless you’re hosting the whole world at your event. It’s a struggle to get attention from even local tier one media in many cases, when travel budgets are low and conferences are a dime a dozen. Twenty cover stories?

Conference 400

Conference Travel Hosting Influencer 400

Dave Fleet

JUNE 24, 2010

However, in a world where traffic (and ad dollars) flows to the first piece of substantial coverage on the event, being first does matter. My take: I like Joe’s points, and Twitter certainly plays a different role to mainstream journalism – it’s not about substantial coverage in the same way.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

NOVEMBER 21, 2011

How many event registrations did you drive? The number of Tweets you post, or replies you generate, may be interesting, but what value do they drive? Instead, focus on the outcomes of those activities – how many leads did you generate? How much money did you save?

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

APRIL 9, 2012

Also, the crisis communications chapters have relatively little substance when it comes to how to prepare for those events (the GM-focused chapter, alone, could frankly be a book on its own).

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

AUGUST 24, 2010

Tags: events sxsw.

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

AUGUST 6, 2013

While I was conscious that much of what I saw was very one-sided, it also made me wonder how one-sided the picture that we have of other events is. Which of these sides of the story is right? In this case, how is Al-Assad using social media wrong while Barack Obama , Stephen Harper and David Cameron can use it?

Social Media 170

Social Media Instagram Trends Meeting 170

Dave Fleet

JANUARY 8, 2023

In this book, Thomas Rid examines the history and tactics of disinformation campaigns and political warfare, and how they have been used to manipulate public opinion and shape global events. He traces the evolution of these tactics over the years, and explores how they are being used today in the digital age.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

FEBRUARY 7, 2011

Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything. AOL buys HuffPo. Brian Solis: Malcolm Gladwell, Your Slip Is Showing.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

MARCH 5, 2012

If you go by the maxim that 1% of people create content; 9% comment and 90% lurk, those numbers multiply up to roughly 16% of people seeing these brands’ content (consistent with the numbers that Facebook discussed at their fMC event last week. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

OCTOBER 6, 2010

I adopted this system in response to a time when I dealt with hundreds of emails and 5 or 6 hours of meetings daily in addition to my “regular work,&# and industry events several nights per week. Your mileage may vary. It worked for me, and the way I work. It may or may not work for you. What systems do you use to manage your time?

Industry 391

Industry Meeting System iPad 391

Dave Fleet

OCTOBER 6, 2010

I adopted this system in response to a time when I dealt with hundreds of emails and 5 or 6 hours of meetings daily in addition to my “regular work,&# and industry events several nights per week. Your mileage may vary. It worked for me, and the way I work. It may or may not work for you. What systems do you use to manage your time?

How To 369

How To Meeting System iPad 369

Dave Fleet

OCTOBER 15, 2013

As I noted in a presentation at Social Media Week Toronto this year, companies should aim to leave room for 10-20% of their content to capitalize on relevant news, events and audience-relevant topics alongside their planned content. A content calendar isn’t the full extent of the content that you post.

Content 150

Content Review Software Tools 150

Dave Fleet

MARCH 2, 2011

Just as news sites filtering news according to the views of your friends runs the risk of offering alternative perspectives to current events, so the prioritization of comments by the social graph runs the risk of not providing dissenting opinions when it comments to debates on content. Facebook myopia.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

APRIL 15, 2013

Make time to stay on top of current events. Whether you’re just starting out or if you’ve been in the business for years, it’s incumbent upon you to constantly learn in order to stay on top of our industry. Never stop being curious. Stay on top of the news. Read a newspaper (online or offline).

Tips 420

Tips Proposal News Industry 420

Dave Fleet

JULY 12, 2010

TweetAgora – If you find yourself wanting to filter events out of your Twitter stream, this client is for you. HelloTxt – Lets you update multiple social networks from one app. TweetDeck – Interface could use some work, but still a good app. IM+ Lite – Integrates with multiple IM and social network tools.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

APRIL 15, 2013

Make time to stay on top of current events. Whether you’re just starting out or if you’ve been in the business for years, it’s incumbent upon you to constantly learn in order to stay on top of our industry. Never stop being curious. Stay on top of the news. Read a newspaper (online or offline).

Tips 353

Tips Proposal News Industry 353

Dave Fleet

JULY 8, 2011

Because I throw >110% into my work, and because I need my personal space, running is very therapeutic — I retreat into my own world, where I can think the day’s events through and clear my head by the end of it.

Exercises 279

Exercises Sports Education Analytics 279

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I was asked to talk for a few minutes about my own career path and achievements, but there are few things I’d like to hear less than someone like me droning on about my accomplishments.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 25, 2011

In any event, I’d be happy to explain more if you would like to reach out. Even when considering your GA numbers, you are well down the long tail of the internet. The code you’ve installed, it is just for audience profiles and it is only found within that tab of the product. It does not impact any traffic numbers.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JANUARY 3, 2021

Events of last year made me realize just how small my circle of true friends is and how central my family is in my life. These strengthened connections with family were driven by other events, but I plan to focus more deliberately on them this year. #3: 2: Put family first. 3: Ground decisions in values.

Exercises 195

Exercises Education Banking Influencer 195

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

OCTOBER 19, 2011

I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright , on the topic of blogger relations – how to identify people, how to approach them and how to avoid the mistakes of others.

Content 290

Content Blogger Video How To 290

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I was asked to talk for a few minutes about my own career path and achievements, but there are few things I’d like to hear less than someone like me droning on about my accomplishments.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

NOVEMBER 14, 2011

What’s more – I know that this isn’t simply a momentary happenstance or aligning of events. But I have to say that my job at Edelman is the first where I consistently feel that I’m getting more back than I put in. And lord knows I put in a lot. The company is putting the effort into making this a culture.

Loyalty 275

Loyalty Education Team Eventful 275