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How digital content creators are reshaping brand strategies

Sprout Social

The fabric and craft retailer partnered with creator Michelle Hébert on a post where she took her followers behind-the-scenes of making her latest vintage-inspired ensemble. with @joann_stores ✨ #handmadewithjoann #sewingtiktok #glowup #holidayaesthetic. ♬ original sound – Michelle Hébert. Take JOANN fabrics.

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