Small Business Mavericks

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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. “ There are two types of ads available to us on YouTube: . In-Display ads appear in YouTube search or in display and you are charged when the user clicks to watch it. Keep Them Interested.

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3 Things You Should Do For Your YouTube Videos

Small Business Mavericks

YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. YouTube is still the second largest search engine online. But to give you the maximum advantage you need for better video exposure , I recommend you implement these three tactics for all of your YouTube videos.

YouTube 101
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Why YouTube And Branding Go Hand In Hand

Small Business Mavericks

One of the biggest mistakes YouTube marketers make is thinking they’ll get a rush of traffic from their uploaded videos. More often than not, the referrals from YouTube are pretty low. That’s because people go to YouTube to watch videos. More than likely, those embeds will help YouTube rank better.

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It’s Official: Google+ Integrated Into SERPs

Small Business Mavericks

If you’ve wondered when it would happen, here’s the good news : Google+ is now being integrated into search engine results. It might not end up in the way that it’s being tested right now, but I believe that Google+ content will end up being preferred content in the SERPs the same way that YouTube videos are.

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4 Ways To Increase Your On-Page Video SEO

Small Business Mavericks

These are simple, easy-to-implement ways you can use videos to increase the on-page optimization of your website and your YouTube channel, but mostly your website. Search engines love sitemaps because they make it easier to crawl your website and find the information they are looking for.

SEO 105
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A Keyword Suggestion Tool You’ll Love

Small Business Mavericks

When you arrive on the website you’ll see a search box in the center of the page surrounded by the names of seven search engines. Enter a search term into the search box and related terms will appear under each of the names of the seven search engines. For instance, let’s say you enter “internet marketing.”

Tools 101
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The Value Of Google+ For SMBs

Small Business Mavericks

Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. I think there are more search engine benefits to using Google+ than all the other social networks. Use it often and you increase your brand exposure in the search engine rankings. This is head-scratching.

Google 101