Waxing UnLyrical

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

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How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

was the number one search engine. Once you are in the top two in a category, the competition has to work hard just to keep up, much less catch and surpass you. And not every major brand sticks around forever. Studebaker was once the number one luxury car. Now, it’s out of business. It’s still number one… in Japan.

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