Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Promote your content / increase web traffic.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

FEBRUARY 1, 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. We talked about the convergence of search and social media, and how content marketing is bridging both areas.

Trends 124

Trends scribd Skills Training 124

SocialFish

APRIL 5, 2011

American Society of Civil Engineers –Our work with ASCE continued this quarter with a highly interactive in-person session where their most active social media practitioners explored the new social media policies, how they came about, and how they affect the social media work of the organization. This is a big project.

Review 150

Review Social CRM Consultant Training 150

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. We frequently run these types of webinars at Sprout. dEMkCctEWE.

Strategy 82

Strategy Marketing Report Resources 82

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Experienced content marketers don’t “do” search engine optimization. White papers. Each of those agencies has a slightly different recipe for how they handle themselves in content marketing. Same with MLT Creative.

Content 129

Content Marketing Metrics Cost 129

Webbiquity SMM

JANUARY 2, 2013

.” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Search Engine Watch.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Writtent Blog

NOVEMBER 27, 2023

You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral. Plus, when your content gets shared you’ll get more love from search engines, who are paying a lot more attention to what other people are saying about you than ever. So, just what is content marketing ?

Content 98

Content Press Release Marketing Case Study 98

Buffer Social

NOVEMBER 30, 2016

Search Engine Optimization (SEO). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Buffer’s Week of Webinars on Digital Marketing. — 11.

Class 40

Class Skills Social Media Marketing 40

Writtent Blog

DECEMBER 18, 2023

You can get a lot of natural search engine traffic and more free publicity if you hop on a topic bandwagon when it’s all the rage. Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

Now, let’s dive deeper and understand how these tactics will help content marketing for B2B leverage brand promotion: Improve search engine optimization (SEO): When your brand is mentioned on a high-ranking website via a backlink to your website, your ranking on search engines for the target keyword goes up.

B2B 52

B2B Strategy Content Brands 52

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

agora pulse

JUNE 27, 2019

Respondents rank social media as the most effective content type for attracting new customers, ahead of website content, search engine optimized content, video content, and email newsletters. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). In the middle of the B2B funnel content usually consists of: White papers. Targeted webinars. This will ensure your content is found on search engines. . TOFU (Top of Funnel).

Content 169

Content B2B How To Types 169

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. I’m psyched about the Kurrently search engine ). If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. DataDance [link].

Strategy 128

Strategy Content How To Survey 128

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? Ensure it is designed for search engines. Make sure that the web designer includes clean coding that allows the the top 25-30 key phrases you want to rank for on Google easily be crawled by the search engines crawler for indexing. How important is search engine traffic?

eBook 52

eBook How To Smart Phone Engineering 52

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. Here are all our webinars.

Marketing 60

Marketing Content eBook Joomla 60

Buzz Marketing for Technology

JULY 28, 2008

Science & Engineering. White Papers. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Strategic Planning. Telecommunications. Web/Portals. Newsletters. Newsletter Summary. News Update. Smart Classroom. C-Level View.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Pam Moore

FEBRUARY 1, 2016

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Why it’s not about what the technology can do for you, but instead what you can do with the technology.

Social Media 113

Social Media How To ROI Marketing 113

Webbiquity SMM

APRIL 23, 2013

How can content be optimized to support search engine optimization (SEO) efforts? This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content Marketing and SEO.

Tips 223

Tips Content Marketing B2B 223

Convince & Convert

SEPTEMBER 21, 2010

Thanks, Eliana Gilad, Founder, Voices of Eden Ancient Healing and Transformational Music [link] BLog: [link] [link] Chuck at Burns Eng’g I have been working with some brilliant folks at FRANK, (areyoufrank.com) and they have move Burns Engineering, a technical, instrument design and manufacturing organization into the realm of Social media.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. from fun, long-term content creations to powerful projects that really drive business?

Strategy 150

Strategy Content BuzzStream Brands 150

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 137

Social Media Strategy Social CRM Consultant 137

The Realtime Report

JUNE 6, 2019

Longer posts can make your site stickier for your visitors as well as helping with search engine optimization. They’re popular with readers, they tend to get a lot of social media shares, and Google and other search engines love them. YouTube is the 2nd largest search engine behind Google. Create an eBook or White Paper.

Content 148

Content eBook Engineering Newsletter 148

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Search Engine Land ). Social Media Today ). Brandpoint ).

Statistics 226

Statistics Social Media B2B Journal 226

The Realtime Report

JUNE 10, 2019

Longer posts can make your site stickier for your visitors as well as helping with search engine optimization. They’re popular with readers, they tend to get a lot of social media shares, and Google and other search engines love them. YouTube is the 2nd largest search engine behind Google. Create an eBook or White Paper.

Content 107

Content eBook Engineering Newsletter 107

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 7 Outstanding Content Marketing Tips for Small Businesses by Search Engine Watch. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

DECEMBER 30, 2015

Search Engine Optimization (SEO). White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

Diagrams 60

Diagrams Posterous Template Templates 60

Convince & Convert

SEPTEMBER 15, 2015

Search Engine Optimization (SEO). White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&#

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”

Statistics 219

Statistics Research Social Media B2B 219