Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. For example, a 30-second video story will engage people who don’t want to spend time reading long stories. Trick 5: video video video. Trick 2: Repurpose content.

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. To illustrate the concept Gorman shared this video: She followed this up with an exercise. They are bringing in new perspectives by implementing cross functional teams and engaging outside experts.

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Google’s new privacy policy

Sherrilynne Starkie

For those who’ve not had the time to look at the detail of what Google’s new privacy policy means to them, here’s a short video explanation. The only surprise is that it’s not happened sooner than 2012. Related posts: My private parts: holiday festivities. Online petition gets new country on the map.

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Why real social media experts are also great writers

Sherrilynne Starkie

Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. Every 60 seconds more than 500 hours of video is uploaded to YouTube, more than 3.3 In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Video Production Social networks are increasingly optimised for video content. Facebook users spend 3x more time watching live video than traditional video. Live streaming, text animations, video slideshows, video storytelling. Infographics are liked 3x more than any other content formats.

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Five steps to positive media coverage

Sherrilynne Starkie

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. Watch the videos. Sometimes known as publicity, media coverage is not advertising. Read the websites.

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How to plan your story

Sherrilynne Starkie

Don’t overuse them or risk search engine penalties, but be sure to mention these words a couple of times. Video: a short history of marketing. Research: What facts, views, opinions and arguments would add to the story? Which links would add value for readers? Keywords: Help people find your content by using logical keywords and tags.

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