Webbiquity SMM

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

AUGUST 2, 2018

You already know that customers are most likely going to find you through search engines. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? According to Econsultancy, 61% of consumers turn to begin their decision-making journey with a search engine.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Provides referral visits to your website.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. 8 Steps to Leveraging PR for SEO by iMedia Connection. Compliment them.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Interact (e.g., ask and answer questions). Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

OCTOBER 11, 2011

It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids. Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. Twitter is the most productive, driving more than half of all non-blog social media visits.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

DECEMBER 28, 2010

Blogs are a source of fresh content, which search engines love. If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. The major search engines are increasing incorporating social signals into their search results.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JULY 1, 2013

Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. will increasingly get site penalized by search engines and human visitors alike. The search engines have since tuned their algorithms to ignore useless, keyword stuffed content.

Trends 217

Trends Marketing Mobile Engineering 217

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

FEBRUARY 10, 2013

ORM is all about search engine optimization. ORM companies can decrease visibility by pushing negative results lower on a search-engine results page. YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. companies examined the search-engine results of prospective hires.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?),

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JUNE 7, 2018

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Connect with Grin on Facebook or Twitter. Image via LinkedIn Marketing Solutions. Use Adwords.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

FEBRUARY 2, 2012

Why Quora Won’t be “Bigger than Twitter” by Smart Insights. In this amazingly prescient post, Dave Chaffey lists 14 reasons why Quora won’t overtake Twitter (yes, in early 2011, there were people who suggested that it would) including “Asking or answering questions isn’t a daily must for most.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JANUARY 30, 2012

Pam Moore reviews 50 of her favorite WordPress plugins, divided into categories for social sharing & engagement, design and image enhancements, search engine optimization, and development (e.g., .” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. to improve load times).

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. USF offers online marketing courses including SEO training, search engine marketing, social media training, advanced mobile marketing training and more.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. A responsive customer support Twitter account? Integrate social media activities with your CRM system.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2011

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

OCTOBER 25, 2016

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Or perhaps you’re looking for new ways to get influencers engaged. Remember – Don’t just feature them, make it easy for them to feature you.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Twitter was the most popular social media channel, with 80% of PR agencies having a presence. Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. PR and SEO.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection. How To Use Linkedin To Generate Business by Search Engine Land. LinkedIn Group versus Facebook Group by Search Engine Journal.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JULY 9, 2012

For example, if you sell software that is normally used by engineering departments but can also improve operations and reduce costs in human resources functions, a use case is an excellent way to describe that application, pulling in results from real-world customers—just, again, not naming them specifically.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 13, 2010

Links are good things; they drive direct traffic to your blog as well as helping improve your rank in the search engines. There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

DECEMBER 12, 2012

How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+ by Search Engine Land.

Google 216

Google Tips Bookmarklet SEO 216